Hablamos mucho sobre los ecosistemas de inicio alrededor de estas partes, y por una buena razón. Los ecosistemas fuertes tienen grandes reservas de talento juntas, una cultura construida alrededor de ayudarse mutuamente en proyectos ambiciosos y suficiente capital de riesgo para garantizar que los proyectos interesantes tengan los recursos para ponerse en marcha.
Sin embargo, elimine la capa del ecosistema y quedará con la manifestación física real de una ciudad o región: sus viviendas, sus opciones de transporte y movilidad, y su infraestructura. Y si Charles Marohn Ciudades fuertes: una revolución de abajo hacia arriba para reconstruir la prosperidad estadounidense Es una indicación, una gran franja de Estados Unidos tiene pocas esperanzas de aprovechar la economía moderna del conocimiento o crear el tipo de crecimiento sostenible que construye "ciudades fuertes".
En todo el país, Marohn ve evidencia de lo que él llama un "esquema Ponzi municipal". Las ciudades, armadas con dólares de desarrollo económico y consultores en abundancia, concentran sus energías y presupuestos en nuevas subdivisiones de viviendas, así como en parques de oficinas independientes y remotos. y centros comerciales, todo el tiempo ignorando la deuda a largo plazo, los costos de mantenimiento y las cargas municipales que están transfiriendo a las generaciones futuras de residentes. “El crecimiento crea una ilusión de riqueza, una percepción errónea amplia y cultural de que la comunidad en crecimiento se vuelve (sic) más fuerte y más próspera. En cambio, con cada nuevo desarrollo, se vuelven cada vez más insolventes ”, escribe el autor.
Proporciona una multitud de ejemplos, pero pocos son tan llamativos como el de Lafayette, Louisiana:
Como ejemplo, la ciudad de Lafayette, Louisiana, tenía 5 pies de tubería por persona en 1949. Para 2015, eso había crecido a 50 pies, un aumento del 1,000%. Tenían 2,4 hidrantes por cada 1,000 personas en 1949, pero para 2015, tenían 51.3. Este es un aumento del 2,140%. Durante el mismo período, el ingreso familiar promedio en Lafayette creció solo 160% de $ 27,700 a $ 45,000 ajustados por inflación. Y si las tendencias nacionales se mantienen localmente en Lafayette, lo que casi seguro hacen, los ahorros de los hogares disminuyeron mientras que la deuda personal se disparó. Lafayette aumentó sus pasivos miles de veces al servicio de una teoría del crecimiento nacional, pero sus familias son más pobres.
El autor contextualiza cuán extraño es el suburbio y la comunidad estadounidense moderna en el gran alcance de la historia humana, donde la ubicación conjunta, la capacidad de caminar y la densidad a escala humana no eran solo normas, sino necesidades. La falta de una planificación reflexiva y dinámica que permita que las ciudades se adapten y evolucionen con el tiempo eventualmente desgarra la vitalidad de la ciudad misma. "Solo el país más rico del mundo podría construir tanto y hacer un uso tan pobre de él".
Marohn ha pasado décadas en la planificación urbana y también dirige Strong Towns, una organización de defensa sin fines de lucro que intenta crear ciudades más sostenibles al intentar guiar la conversación de planificación urbana hacia mejores modelos de crecimiento adaptable. Él aporta una autoridad al tema que es alentador, y el libro está absolutamente en el vector correcto sobre cómo comenzar a pensar en la planificación urbana en el futuro.
Además de sus discusiones sobre las finanzas municipales, establece las conexiones críticas entre la planificación urbana y algunos de los desafíos más apremiantes que enfrenta Estados Unidos en la actualidad. Señala cómo la desintegración de comunidades muy unidas ha exacerbado problemas como el abuso de drogas y la salud mental, y cómo el enfoque en el desarrollo minorista de gran tamaño ha socavado el emprendimiento a menor escala.
Aún más alentador en algunos aspectos es que las soluciones son aparentemente tan fáciles. Por ejemplo, uno es simplemente dar cuenta de los verdaderos costos a largo plazo de infraestructura y dólares de desarrollo económico, contabilizando adecuadamente el "valor por acre".
Sin embargo, las fallas en el libro son múltiples, y no pude evitar sacudir la cabeza en numerosas ocasiones en la medida en que los movimientos para mejorar la planificación urbana siempre parecen estremecerse ante el peso de la realidad.
En ninguna parte son esos defectos más evidentes que las preferencias reales de los residentes de estas ciudades. Como cualquier persona que vive en San Francisco o Palo Alto entiende, hay un contingente serio de NIMBY que constantemente votan en contra de la vivienda y la densidad, independientemente de sus efectos sobre la desigualdad o la calidad urbana. Kim-Mai Cutler escribió una de las piezas definitivas sobre este tema hace cinco años aquí, en TechCrunch, y, sin embargo, todos estos años después, la misma dinámica aún anima la política local en California y en todo el mundo.
Las recetas ofrecidas en Ciudades fuertes no solo son correctos, son casi incontestables. "En lugar de priorizar el mantenimiento en función de la condición o la edad, las ciudades deben priorizar en función de la productividad financiera", escribe Marohn. Los fondos públicos deben gastarse en los proyectos de mantenimiento de mayor impacto. ¿Quién está realmente en contra de eso?
Pero las personas son, como lo demuestran las reuniones del consejo municipal en todo Estados Unidos y la simple verdad básica de que las ciudades no gastan sus dólares sabiamente. Ya sea que su problema sea la vivienda, el cambio climático, el desarrollo económico o la desigualdad, la realidad es que los residentes votan y se escuchan sus voces. Eso lleva a Marohn a escribir:
Como votante, como dueño de una propiedad dentro de una corporación municipal, como una persona que vive cooperativamente con mis vecinos en una comunidad, puedo respetar que algunas personas prefieran estilos de desarrollo que sean financieramente ruinosos para mi ciudad. Mi gobierno local no debería sentir ninguna obligación de proporcionar esas opciones, particularmente a los precios que la gente espera.
Sin embargo, ¿qué se debe hacer si el 70-80% de los votantes de una ciudad literalmente quieren saltar del precipicio proverbial?
En última instancia, ¿deberían las ciudades responder a sus propios votantes? Si San Francisco se niega a construir un desarrollo más orientado al tránsito y en el proceso exacerba el cambio climático literalmente incendiando el Área de la Bahía, ¿no deberían los malditos votantes incendiarse?
El liberalismo pico de California está pintando un mural en honor a una activista climática de 16 años dentro de un año de su ascenso mientras pasaba los últimos 20 años negándose a construir las densas viviendas multifamiliares que necesitamos para reducir nuestro impacto en el medio ambiente. https://t.co/9w56sbtNRy
Marohn, quien habla en varias páginas de su evolución política desde republicano hasta comunista libertario complejo, nunca aborda fielmente este problema central con el Ciudades fuertes tesis, o de hecho, todo el activismo en torno a la política urbana de hoy. "La cultura estadounidense pasa mucho tiempo debatiendo lo que debe hacerse, pero casi nunca discute quién debe tomar la decisión", escribe. Pero discutimos, lo hicimos, quién toma las decisiones, y nuestros sistemas políticos responden activamente a los tomadores de decisiones: los votantes locales.
Las ciudades estadounidenses se encuentran en un estado peligroso, y eso es precisamente lo que la gente exigía y recibía. Marohn critica a la profesión de planificación por su falta de sostenibilidad municipal, pero aparentemente está dispuesto a sustituir a un grupo de expertos remotos por otro para anular a los locales, presumiblemente solo con un conjunto diferente (¿mejor?) De valores.
En el análisis final, Ciudades fuertes el libro tiene los fundamentos correctos. ¿Pero va a cambiar de opinión? Tengo dudas Ciertamente no ofrece una guía clara sobre cómo los líderes locales pueden comenzar a educar a sus vecinos y construir los tipos de bloques de votantes necesarios para obtener un cambio local y democrático en estos temas. En última instancia, el libro se siente como una nota al pie más pequeña del trabajo digno de Ciudades fuertes la organización, que en última instancia impulsará la actividad necesaria para generar cambios en estos temas.
EN VIVO: Estamos viviendo con Chris Cox ex director de producto, Facebook, de nuestra cumbre # WIRED25 en conversación con la escritora senior de WIRED Lauren Goode.
norte
publicado por CABLEADO el viernes 8 de noviembre de 2019
norte
norte
norte
En cuanto a lo que lo llevó específicamente a irse, Cox explicó que "no era algo en lo que sintiera que quería pasar otros 13 años en las redes sociales". Mark y yo vimos las cosas un poco diferente. . . yopensarnosotrossontodavíainvestigando u00a0comounindustria,cómohacertúequilibrar protectorelintimidaddela genteinformaciónycontinuo u00a0amantenerpersonasseguro ", dijo Cox.
norte
Sobre si avanzar hacia el cifrado fue parte de eso, dijo que cree que el cifrado es "excelente: y que" ofrece una enorme cantidad de protección ", pero señaló" iCiertamente hace que algunas de esas cosas sean más complicadas ”en el equilibrio de privacidad versus seguridad. Complementó los esfuerzos de Facebook para construir formas de atrapar a los malos actores, incluso si están protegidos por cifrado. Eso incluye iniciativas de alfabetización digital en Brasil e India antes de las elecciones, y ofrecer sistemas de reenvío para enviar información cuestionable a los verificadores de hechos. "Creo que hay ventajas y desventajas con estos sistemas y no soy una persona de línea dura en ninguno de ellos", dijo Cox, y señaló que lo que Facebook está construyendo es "resonante con lo que la gente quiere".
norte
Se le preguntó a Cox sobre el gran debate sobre si Facebook debería permitir la publicidad política. “Creemos que la publicidad política puede ser buena y útil. A menudo favorece y se presenta frente a los titulares ". Sin embargo, al verificar los hechos, dijo:" Soy un gran admirador ", a pesar de que Facebook no está aplicando eso a los anuncios políticos. Él notó que "yopensarelempresadeberíainvestigaryesinvestigandomicrofocalización . . Si haycientosdevariantessiendocorrerdeelcreativoentonces u00a0susdifícilaobtenertubrazosalrededorque essiendodijo ". También abogó por un mayor contexto en la interfaz de usuario que distingue los anuncios políticos. u00a0
norte
Chris Cox habla en Wired25
norte
Próximos proyectos de Cox
norte
Desde que dejó Facebook, Cox se ha unido al consejo asesor de un grupo llamado Acrónimo, que está ayudando a construir la pila de tecnología de campaña y mensajería para candidatos progresivos. "Estaesunzonadóndemipercepcióneseseelprogresistastenerestadodetrásen el capacidadadesarrollaryutilizarcomounaequipo infraestructuraeseayudatútenerunabuenovotantearchivo, cómo desarrollarmensajería u00a0sólobásicopolíticaen2019. "
norte
Lauren Goode, de Wired, le preguntó si se estaba alineando con los progresistas, adoptando una postura política, y si podía hacerlo mientras estaba en Facebook. "Absolutamenteno ”, respondió Cox. "Ypor quéeseseyopensarcuandotu eresenunamuy u00a0mayorpapelaunaplataforma, tienes el deber de ser mucho más neutral en tu política ".
norte
Luego salió con una declaración audaz habilitada por su independencia. “Creo que Trump no debería ser nuestro presidente. La otra cosa que me importa mucho en este momento es el cambio climático y él no nos va a ayudar allí ".
norte
norte
Eso llevó a Cox a discutir que también ha estado trabajando para asesorar a la startup de San Francisco Planet Labs, que utiliza imágenes satelitales para rastrear el cambio climático. "losvisiónestabaaconstruirestaspequeña, acerca dezapatocaja-Tallasatélites consolarpanelpanelalasytenerunaflotadeellosenespacio,cualesreal-horaimagenelTierra."
norte
Con esos datos, Cox explicó que puede rastrear incendios forestales, deforestación, centrales eléctricas de carbón, gas metano y más. Luego, "Túpuedecomienzoacontribuirateniendounasaludsistema,dóndetú son básicamenteimagenelTierracadahora,yentoncestu erescreandoalgunospúblicodatosconjuntoconherramientaseseenchufedentrodecisiónfabricantes,bancos,seguroempresas,formuladores de políticas, inversores, periodistas, estudiantes ... "
norte
Cuando se le preguntó sobre la responsabilidad de las grandes tecnologías para abordar el cambio climático, Cox dijo "yopensaraelmuymenossushaciendounacompromisoasiendocarbono-negativa ".
norte
El acrónimo y el trabajo de Planet Labs se entrelazan, ya que Cox cree que los datos climáticos demuestran la necesidad de alguien nuevo en la Oficina Oval. Si bien Cox no lo discutió en el escenario, Wired lo incluyó como parte del Grupo Shasta, que es el vehículo de Cox para contribuir a estos proyectos. Aún así, no está listo para lanzar una compañía propia en toda política y clima. "Estoytodavíaentoncesjoven u00a0aestacampoeseyonotenersuficienteconfianzaenmipropiomentalmodelodeelmundo."
norte
Cox concluyó que al aprovechar a los empleados de las grandes empresas y al hacer que los líderes de los equipos presten más atención al cambio climático "yohacerpensartecnologíapuedeplomo ". u00a0
n "," protegido ": falso}," extracto ": {" prestado ":"
Los discursos motivacionales de Chris Cox estuvieron en el centro de la orientación de los nuevos empleados de Facebook. Pero después de 14 años en la red social, el director de producto se fue en marzo en medio de una sacudida ejecutiva y el nuevo plan de Facebook para priorizar la privacidad al encriptar sus aplicaciones de mensajería. No se revelaron detalles sobre sus próximos proyectos. Ahora (…)
Josh Constine es un periodista de tecnología que se especializa en el análisis profundo de productos sociales. Actualmente es Editor-At-Large para TechCrunch y está disponible para participar en conferencias.
n n
Anteriormente, Constine fue el escritor principal de Inside Facebook a través de su adquisición por parte de WebMediaBrands, cubriendo todo sobre la red social.
n n
Constine se graduó de la Universidad de Stanford en 2009 con una maestría en cibersociología, examinando la influencia de la tecnología en la interacción social. Investigó el impacto de los controles de privacidad en la socialización de los niños, los ciclos de popularidad de memes y lo que influye en la tasa de clics de enlaces publicados en Twitter.
n n
Constine también recibió un título de Bachiller en Artes con honores de la Universidad de Stanford en 2007, con especialización en Psicología Social y Procesos Interpersonales.
n n
Josh Constine es un orador público experimentado y ha moderado más de 120 entrevistas en el escenario en 15 países con líderes como el CEO de Facebook, Mark Zuckerberg, el denunciante Edward Snowden (a través de una videoconferencia en el escenario) y el senador estadounidense Cory Booker. Está disponible para moderar paneles y chats junto al fuego, pronunciar notas clave y juzgar las competencias de hackathon y pitch.
n n
Constine ha sido citado por The Wall Street Journal, CNN Money, The Atlantic, BBC World Magazine, Slate y más, y ha aparecido en televisión en Good Morning, America, The Today Show, China Central Television y Fox News. Constine está clasificada como la periodista tecnológica # 1 más citada en el prestigioso agregador de noticias Techmeme.
n n
(Divulgaciones: Josh Constine le aconsejó temporalmente a una amiga de la universidad que compartiera ubicación social con el nombre en código 'Signal' que tenía su sede en San Francisco antes de disolverse en 2015. Esta función de asesoría fue aprobada por los editores de AOL y TechCrunch y ha concluido. El novio de Constine, Andee Gardiner cofundador de la fundadora de empresas fundadoras Founders Embassy. El primo de Constine, Darren Lachtman, es el fundador de la startup de publicidad influyente Niche que fue adquirida por Twitter, y desde entonces se fue y fundó el estudio de contenido para adolescentes Brat. Constine no escribe sobre la Embajada de Fundadores o Brat. Constine tiene personal conocidos derivados de la vivienda universitaria alrededor del año 2007 con los fundadores de Skybox Imaging (ahora Terra Bella), Hustle, Snapchat y Robinhood, pero no mantiene estrechos lazos sociales con ellos ni influye en su escritura. Constine ocasionalmente participa en conferencias pagas. pero solo aquellos financiados por compañías que no cubre. Constine posee una pequeña posición en Ethereum y Las criptomonedas de Bitcoin, no negocian a diario, y divulga sus posiciones directamente en artículos, según corresponda. Constine no realiza consultorías, inversiones de ángeles ni comercio de acciones públicas más allá de las inversiones de acciones públicas por parte de la herencia de sus padres que él no tiene ningún papel en la gestión o asesoramiento).
Josh Constine es un periodista de tecnología que se especializa en el análisis profundo de productos sociales. Actualmente es Editor-At-Large para TechCrunch y está disponible para participar en conferencias.
n n
Anteriormente, Constine fue el escritor principal de Inside Facebook a través de su adquisición por parte de WebMediaBrands, cubriendo todo sobre la red social.
n n
Constine se graduó de la Universidad de Stanford en 2009 con una maestría en cibersociología, examinando la influencia de la tecnología en la interacción social. Investigó el impacto de los controles de privacidad en la socialización de los niños, los ciclos de popularidad de memes y lo que influye en la tasa de clics de enlaces publicados en Twitter.
n n
Constine también recibió un título de Bachiller en Artes con honores de la Universidad de Stanford en 2007, con especialización en Psicología Social y Procesos Interpersonales.
n n
Josh Constine es un orador público experimentado y ha moderado más de 120 entrevistas en el escenario en 15 países con líderes como el CEO de Facebook, Mark Zuckerberg, el denunciante Edward Snowden (a través de una videoconferencia en el escenario) y el senador estadounidense Cory Booker. Está disponible para moderar paneles y chats junto al fuego, pronunciar notas clave y juzgar las competencias de hackathon y pitch.
n n
Constine ha sido citado por The Wall Street Journal, CNN Money, The Atlantic, BBC World Magazine, Slate y más, y ha aparecido en televisión en Good Morning, America, The Today Show, China Central Television y Fox News. Constine está clasificada como la periodista tecnológica # 1 más citada en el prestigioso agregador de noticias Techmeme.
n n
(Divulgaciones: Josh Constine le aconsejó temporalmente a una amiga de la universidad que compartiera ubicación social con el nombre en código 'Signal' que tenía su sede en San Francisco antes de disolverse en 2015. Esta función de asesoría fue aprobada por los editores de AOL y TechCrunch y ha concluido. El novio de Constine, Andee Gardiner cofundador de la fundadora de empresas fundadoras Founders Embassy. El primo de Constine, Darren Lachtman, es el fundador de la startup de publicidad influyente Niche que fue adquirida por Twitter, y desde entonces se fue y fundó el estudio de contenido para adolescentes Brat. Constine no escribe sobre la Embajada de Fundadores o Brat. Constine tiene personal conocidos derivados de la vivienda universitaria alrededor del año 2007 con los fundadores de Skybox Imaging (ahora Terra Bella), Hustle, Snapchat y Robinhood, pero no mantiene estrechos lazos sociales con ellos ni influye en su escritura. Constine ocasionalmente participa en conferencias pagas. pero solo aquellos financiados por compañías que no cubre. Constine posee una pequeña posición en Ethereum y Las criptomonedas de Bitcoin, no negocian a diario, y divulga sus posiciones directamente en artículos, según corresponda. Constine no realiza consultorías, inversiones de ángeles ni comercio de acciones públicas más allá de las inversiones de acciones públicas por parte de la herencia de sus padres que él no tiene ningún papel en la gestión o asesoramiento).
Las autoridades federales han informado sobre una posible causa de la misteriosa enfermedad que afecta a los usuarios de vape: el acetato de vitamina E, un químico encontrado en algunos productos de vapeo que se ha demostrado que permanece en los pulmones mucho tiempo después. El hallazgo ha sido llamado un "avance", pero está lejos de ser la última palabra sobre la situación.
n
Lamentablemente, la condición ya se ha cobrado la vida de al menos 39 personas, y se han reportado colectivamente más de 2,000 casos de todos los estados excepto Alaska. At present the only advice offered has been to stop vaping altogether.
n
En una teleconferencia de medios, los jefes de la investigación de los Centros para el Control y la Prevención de Enfermedades explicaron la base para señalar con el dedo el acetato de vitamina E. La sustancia fue citada como un posible problema desde el principio, pero solo las pruebas recientes la han establecido como un sospechoso de buena fe, explicó el equipo.
n
Las muestras tomadas de los pulmones de 29 víctimas de la afección se enviaron desde 10 estados diferentes, y se encontró acetato de vitamina E en todas ellas. “These findings provide direct evidence of vitamin E acetate as the primary site of injury within the lungs,” said Anne Schuchat, principal deputy director of the CDC .
n
Aunque estuvo de acuerdo en que esta evidencia es un "avance", señaló que actualmente es simplemente un correlative finding u2014 more research is required to establish causalidad, a saber, el mecanismo de daño, aunque se ha realizado otro trabajo en esa área.
n
"Investigaciones anteriores no relacionadas con los CDC sugieren que cuando se inhala el acetato de vitamina E, puede interferir con la función pulmonar normal", dijo.
n
"Es importante tener en cuenta que estos hallazgos no descartan otros posibles compuestos o ingredientes que pueden estar causando estas lesiones pulmonares", continuó. "Puede haber más de una causa del brote".
Igualmente importantes son las estadísticas relacionadas con las fuentes de las sustancias en cuestión. Como se mencionó anteriormente en la investigación, una gran proporción de las personas que padecen esta afección usaban productos de THC, y específicamente los adquiridos a través de canales no regulados como los vendedores ambulantes.
n
Es posible que se haya agregado el acetato de vitamina E con el propósito de cortar esencialmente el producto, mencionó Schuchat en respuesta a una pregunta en la llamada.
n
"Eso puede hacerse con el propósito ilícito, o con fines de lucro, de diluir los materiales, hacer que se vea bien y tal vez no tener que usar tanto THC u otros ingredientes activos", dijo.
n
Other potentially dangerous chemicals have been identified in vape products when heated and aerosolized, including many that even the creators might not have predicted.
n
Conocer a un posible culpable no llega al corazón del problema, que sería que este químico (tal vez entre otros) ya se ha acumulado durante meses o años en los pulmones de los usuarios frecuentes de vape. El tratamiento es una línea paralela de investigación, pero conocer al menos una sustancia responsable debería ser útil.
n
El consejo anterior de los CDC sigue vigente, señalaron los funcionarios: aconsejan evitar el vapeo por completo, ya que actualmente hay muy pocos controles sobre qué ingredientes están permitidos en los productos de vapeo, y qué debe declararse en el empaque, o si esas declaraciones están en de cualquier manera precisa.
n","protected":false},"excerpt":{"rendered":"
Las autoridades federales han informado sobre una posible causa de la misteriosa enfermedad que afecta a los usuarios de vape: el acetato de vitamina E, un químico encontrado en algunos productos de vapeo que se ha demostrado que permanece en los pulmones mucho tiempo después. The finding has been called a “breakthrough” but is far from the last word on (…)
n","protected":false},"author":12084691,"featured_media":1878651,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"outcome":"","status":"","crunchbase_tag":0,"amp_status":"","relegenceEntities":(),"relegenceSubjects":(),"jetpack_publicize_message":"Vape lung ‘breakthrough’ suggests lethal culprit in THC products could be vitamin E acetate https://tcrn.ch/2pTyfAc"},"categories":(449557086,15986864,337),"tags":(103047,576693032,449551952),"crunchbase_tag":(),"tc_stories_tax":(),"tc_event":(),"jetpack_featured_media_url":"https://techcrunch.com/wp-content/uploads/2019/09/getty-vaping-vape-pen.jpg","jetpack_publicize_connections":(),"shortlink":"https://tcrn.ch/2pTyfAc","rapidData":{"pt":"","pct":""},"featured":false,"subtitle":"","fundingRound":false,"seoTitle":"","seoDescription":"","premiumContent":false,"premiumCutoffPercent":1,"tc_cb_mapping":({"slug":"cdc","cb_name":"CDC","cb_slug":"cdc-organization","cb_link":"https://crunchbase.com/organization/cdc"}),"associatedEvent":null,"event":null,"authors":(12084691),"hideFeaturedImage":false,"_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/posts/1910061"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/posts"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/types/post"}),"replies":({"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/comments?post=1910061"}),"version-history":({"count":3,"href":"https://techcrunch.com/wp-json/wp/v2/posts/1910061/revisions"}),"predecessor-version":({"id":1910091,"href":"https://techcrunch.com/wp-json/wp/v2/posts/1910061/revisions/1910091"}),"authors":({"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/12084691"}),"https://techcrunch.com/edit":({"href":"https://techcrunch.com/wp-admin/post.php?post=1910061&action=edit"}),"author":({"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/12084691"}),"wp:featuredmedia":({"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/media/1878651"}),"wp:attachment":({"href":"https://techcrunch.com/wp-json/wp/v2/media?parent=1910061"}),"wp:term":({"taxonomy":"category","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/categories?post=1910061"},{"taxonomy":"post_tag","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tags?post=1910061"},{"taxonomy":"_tc_cb_tag_taxonomy","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=1910061"},{"taxonomy":"tc_stories_tax","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=1910061"},{"taxonomy":"tc_event","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tc_event?post=1910061"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})},"_embedded":{"authors":({"id":12084691,"name":"Devin Coldewey","url":"","description":"","link":"https://techcrunch.com/author/devin-coldewey/","slug":"devin-coldewey","avatar_urls":{"24":"https://secure.gravatar.com/avatar/69fae9a8a3933fa91e81c086b8eee14a?s=24&d=identicon&r=g","48":"https://secure.gravatar.com/avatar/69fae9a8a3933fa91e81c086b8eee14a?s=48&d=identicon&r=g","96":"https://secure.gravatar.com/avatar/69fae9a8a3933fa91e81c086b8eee14a?s=96&d=identicon&r=g"},"links":{"homepage":"http://techcrunch.com/author/tcdevin","twitter":"http://twitter.com/techcrunch","linkedin":"http://www.linkedin.com/company/techcrunch","crunchbase":"https://www.crunchbase.com/person/devin-coldewey"},"position":"Writer & Photographer","cbDescription":"
Devin Coldewey is a Seattle-based writer and photographer. He first wrote for TechCrunch in 2007. He has also written for MSNBC.com, NBC News, DPReview, The Economist/GE's Look Ahead, and others.
Devin Coldewey is a Seattle-based writer and photographer. He first wrote for TechCrunch in 2007. He has also written for MSNBC.com, NBC News, DPReview, The Economist/GE's Look Ahead, and others.
n"},"alt_text":"getty vaping vape pen","media_type":"image","mime_type":"image/jpeg","media_details":{"width":3000,"height":2000,"file":"2019/09/getty-vaping-vape-pen.jpg","sizes":{"thumbnail":{"file":"getty-vaping-vape-pen.jpg?resize=150,100","width":150,"height":100,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/09/getty-vaping-vape-pen.jpg?w=150"},"medium":{"file":"getty-vaping-vape-pen.jpg?resize=300,200","width":300,"height":200,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/09/getty-vaping-vape-pen.jpg?w=300"},"medium_large":{"file":"getty-vaping-vape-pen.jpg?resize=768,512","width":768,"height":512,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/09/getty-vaping-vape-pen.jpg?w=1024"},"large":{"file":"getty-vaping-vape-pen.jpg?resize=680,453","width":680,"height":453,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/09/getty-vaping-vape-pen.jpg?w=680"},"guest-author-32":{"file":"getty-vaping-vape-pen.jpg?resize=32,32","width":32,"height":32,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/09/getty-vaping-vape-pen.jpg?w=32&h=32&crop=1"},"guest-author-50":{"file":"getty-vaping-vape-pen.jpg?resize=50,50","width":50,"height":50,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/09/getty-vaping-vape-pen.jpg?w=50&h=50&crop=1"},"guest-author-64":{"file":"getty-vaping-vape-pen.jpg?resize=64,64","width":64,"height":64,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/09/getty-vaping-vape-pen.jpg?w=64&h=64&crop=1"},"guest-author-96":{"file":"getty-vaping-vape-pen.jpg?resize=96,96","width":96,"height":96,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/09/getty-vaping-vape-pen.jpg?w=96&h=96&crop=1"},"guest-author-128":{"file":"getty-vaping-vape-pen.jpg?resize=128,128","width":128,"height":128,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/09/getty-vaping-vape-pen.jpg?w=128&h=128&crop=1"},"concierge-thumb":{"file":"getty-vaping-vape-pen.jpg?resize=50,33","width":50,"height":33,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/09/getty-vaping-vape-pen.jpg?w=50"},"full":{"file":"getty-vaping-vape-pen.jpg","width":1024,"height":683,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/09/getty-vaping-vape-pen.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":()},"filesize":566785},"source_url":"https://techcrunch.com/wp-content/uploads/2019/09/getty-vaping-vape-pen.jpg","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/media/1878651"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/media"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/types/attachment"}),"replies":({"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/comments?post=1878651"}),"author":({"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/12084691"})}}),"wp:term":(({"id":449557086,"link":"https://techcrunch.com/gadgets/","name":"Gadgets","slug":"gadgets","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":(),"_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/categories/449557086"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/categories"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=449557086"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=449557086"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=449557086"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}},{"id":15986864,"link":"https://techcrunch.com/government-2/","name":"Government","slug":"government-2","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":(),"_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/categories/15986864"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/categories"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=15986864"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=15986864"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=15986864"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}},{"id":337,"link":"https://techcrunch.com/health/","name":"Health","slug":"health","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":(),"_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/categories/337"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/categories"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=337"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=337"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=337"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}}),({"id":103047,"link":"https://techcrunch.com/tag/cdc/","name":"cdc","slug":"cdc","taxonomy":"post_tag","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/tags/103047"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/tags"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=103047"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=103047"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=103047"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=103047"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=103047"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}},{"id":576693032,"link":"https://techcrunch.com/tag/vape-lung/","name":"vape lung","slug":"vape-lung","taxonomy":"post_tag","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/tags/576693032"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/tags"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=576693032"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=576693032"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=576693032"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=576693032"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=576693032"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}},{"id":449551952,"link":"https://techcrunch.com/tag/vaping/","name":"vaping","slug":"vaping","taxonomy":"post_tag","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/tags/449551952"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/tags"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=449551952"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=449551952"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=449551952"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=449551952"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=449551952"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}}),(),(),())}},{"id":1900747,"date":"2019-10-22T06:29:50","date_gmt":"2019-10-22T13:29:50","guid":{"rendered":"https://techcrunch.com/?p=1900747"},"modified":"2019-10-22T10:57:51","modified_gmt":"2019-10-22T17:57:51","slug":"learn-how-to-win-customers-and-influence-consumers-at-disrupt-berlin","status":"publish","type":"post","link":"https://techcrunch.com/2019/10/22/learn-how-to-win-customers-and-influence-consumers-at-disrupt-berlin/","title":{"rendered":"Learn how to win customers and influence consumers at Disrupt Berlin"},"content":{"rendered":"
Every startup is a story and every startup’s success depends — on some level — on how well they can either tell that story or get that story told.
n
The best stories are the ones that create an instant brand. One that sparks a relationship or a moment of inspiration with customers and consumers alike. Those are the stories that transform industries and re-contextualize how businesses think of themselves and their competition.
n
On the Extra Crunch Stage at Disrupt Berlin three of the finest practitioners of the dark arts of branding, public relations, marketing and communications will share their tips and tricks on how to get coverage for a company and how to use that coverage to get at the strategic objectives that companies need to fulfill as they grow.
n
These alchemists of allusive include Collette Ballou, the founder of the eponymous Ballou PR; Katy Turner, the managing director of Multiple; and longtime public relations pro, Joanna Kirk.
n
Ballou began her career in European public relations in the aftermath of the dot-com collapse in the U.S. in 2001. Both an investor and an entrepreneur, Ballou has worked with startups and investment firms including 83 North, Accel Partners, Box, Criteo, Eventbrite, Facebook, GoEuro (now Omio), Lakestar, Pinterest, Stack Overflow, Stripe, TransferWise, Twilio, Waze, WhatsApp and Zendesk. She also is an investor in venture funds, including Cavalry Ventures and Connect Ventures.
n
Before founding Multiple, Turner worked in several different roles across the tech industry in the U.K. and Europe. She began her career at Orange (in a time when it was actually cool to work for a mobile operator, she says). That role led to positions at Eden Ventures, Videoplaza and as the chief marketing officer at Tech City UK. In addition to her work at Multiple, Turner also serves as a mentor for Seedcamp and Techstars and sits on the investment committee for the University of Bristol’s Enterprise Fund.
n
n
n
n
Kirk has led multiple public relations initiatives at nonprofits like Techfugees, is a co-founder of the startup events organization Startup Sesame and previously handled marketing and communications for Le Web, MIP and Midem.
n
As the number of global startup companies competing for customers and public attention continues to rise, having a compelling story and an electrifying brand is becoming ever more important to be a signal among all the noise. Hear how to raise a startup’s voice above the fray with these amazing speakers at Disrupt Berlin.
Every startup is a story and every startup’s success depends — on some level — on how well they can either tell that story or get that story told. The best stories are the ones that create an instant brand. One that sparks a relationship or a moment of inspiration with customers and consumers alike. (…)
n","protected":false},"author":59254947,"featured_media":1900803,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"outcome":"","status":"","crunchbase_tag":0,"amp_status":"","relegenceEntities":(),"relegenceSubjects":(),"jetpack_publicize_message":"Learn how to win customers and influence consumers at Disrupt Berlin https://tcrn.ch/35Y4FJQ by @jshieber"},"categories":(426985170,20429,17396),"tags":(8260,576707912,576707913,576686966,175),"crunchbase_tag":(),"tc_stories_tax":(),"tc_event":(576608071),"jetpack_featured_media_url":"https://techcrunch.com/wp-content/uploads/2019/10/turner-kirk-ballou-disrupt.jpg","jetpack_publicize_connections":(),"shortlink":"https://tcrn.ch/35Y4FJQ","rapidData":{"pt":"","pct":""},"featured":false,"subtitle":"","fundingRound":false,"seoTitle":"","seoDescription":"","premiumContent":false,"premiumCutoffPercent":1,"tc_cb_mapping":({"slug":"katy-turner","cb_name":"Katy Turner","cb_slug":"katy-turner-person","cb_link":"https://crunchbase.com/person/katy-turner"},{"slug":"joanna-kirk","cb_name":"Joanna Kirk","cb_slug":"joanna-kirk-person","cb_link":"https://crunchbase.com/person/joanna-kirk"}),"associatedEvent":{"ad":{"display":true,"title":"Early bird savings expires on Friday - join TechCrunch in Berlin and save u20ac500","override_link":""},"date":1576022400,"link":"https://techcrunch.com/events/disrupt-berlin-2019/","status":"pre","title":"Disrupt Berlin 2019","termID":576608071},"event":1697845,"authors":(59254947),"hideFeaturedImage":false,"_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/posts/1900747"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/posts"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/types/post"}),"replies":({"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/comments?post=1900747"}),"version-history":({"count":7,"href":"https://techcrunch.com/wp-json/wp/v2/posts/1900747/revisions"}),"predecessor-version":({"id":1900985,"href":"https://techcrunch.com/wp-json/wp/v2/posts/1900747/revisions/1900985"}),"authors":({"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/59254947"}),"https://techcrunch.com/edit":({"href":"https://techcrunch.com/wp-admin/post.php?post=1900747&action=edit"}),"author":({"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/59254947"}),"wp:featuredmedia":({"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/media/1900803"}),"wp:attachment":({"href":"https://techcrunch.com/wp-json/wp/v2/media?parent=1900747"}),"wp:term":({"taxonomy":"category","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/categories?post=1900747"},{"taxonomy":"post_tag","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tags?post=1900747"},{"taxonomy":"_tc_cb_tag_taxonomy","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=1900747"},{"taxonomy":"tc_stories_tax","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=1900747"},{"taxonomy":"tc_event","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tc_event?post=1900747"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})},"_embedded":{"replies":(({"id":677110,"parent":0,"author":0,"author_name":"Carmen B. Miranda","author_url":"","date":"2019-10-22T15:17:10","content":{"rendered":"
Earning more dollars from home easily just by working 0nline j0b from home. Makes every month extra $20k or more from this easy h0me j0b. Last month i have made $22759 from this just in my spare time. Every person can now get this and start earning 0nline from the instructions given to this web page.. visit This Site ———->>> http://www.Buzz-Work.com
Jonathan is an editor at TechCrunch. Previously he worked as a senior reporter for Dow Jones & Co., covering venture capital and private equity investment from New York and Shanghai. He can be reached via email at [email protected].
Jonathan is an editor at TechCrunch. Previously he worked as a senior reporter for Dow Jones & Co., covering venture capital and private equity investment from New York and Shanghai. He can be reached via email at [email protected].
n"},"alt_text":"turner kirk ballou disrupt","media_type":"image","mime_type":"image/jpeg","media_details":{"width":2449,"height":1202,"file":"2019/10/turner-kirk-ballou-disrupt.jpg","sizes":{"thumbnail":{"file":"turner-kirk-ballou-disrupt.jpg?resize=150,74","width":150,"height":74,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/10/turner-kirk-ballou-disrupt.jpg?w=150"},"medium":{"file":"turner-kirk-ballou-disrupt.jpg?resize=300,147","width":300,"height":147,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/10/turner-kirk-ballou-disrupt.jpg?w=300"},"medium_large":{"file":"turner-kirk-ballou-disrupt.jpg?resize=768,377","width":768,"height":377,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/10/turner-kirk-ballou-disrupt.jpg?w=1024"},"large":{"file":"turner-kirk-ballou-disrupt.jpg?resize=680,334","width":680,"height":334,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/10/turner-kirk-ballou-disrupt.jpg?w=680"},"guest-author-32":{"file":"turner-kirk-ballou-disrupt.jpg?resize=32,32","width":32,"height":32,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/10/turner-kirk-ballou-disrupt.jpg?w=32&h=32&crop=1"},"guest-author-50":{"file":"turner-kirk-ballou-disrupt.jpg?resize=50,50","width":50,"height":50,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/10/turner-kirk-ballou-disrupt.jpg?w=50&h=50&crop=1"},"guest-author-64":{"file":"turner-kirk-ballou-disrupt.jpg?resize=64,64","width":64,"height":64,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/10/turner-kirk-ballou-disrupt.jpg?w=64&h=64&crop=1"},"guest-author-96":{"file":"turner-kirk-ballou-disrupt.jpg?resize=96,96","width":96,"height":96,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/10/turner-kirk-ballou-disrupt.jpg?w=96&h=96&crop=1"},"guest-author-128":{"file":"turner-kirk-ballou-disrupt.jpg?resize=128,128","width":128,"height":128,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/10/turner-kirk-ballou-disrupt.jpg?w=128&h=128&crop=1"},"concierge-thumb":{"file":"turner-kirk-ballou-disrupt.jpg?resize=50,25","width":50,"height":25,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/10/turner-kirk-ballou-disrupt.jpg?w=50"},"full":{"file":"turner-kirk-ballou-disrupt.jpg","width":1024,"height":503,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/10/turner-kirk-ballou-disrupt.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":()},"filesize":787506},"source_url":"https://techcrunch.com/wp-content/uploads/2019/10/turner-kirk-ballou-disrupt.jpg","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/media/1900803"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/media"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/types/attachment"}),"replies":({"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/comments?post=1900803"}),"author":({"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/24273062"})}}),"wp:term":(({"id":426985170,"link":"https://techcrunch.com/tc-events/","name":"Events","slug":"tc-events","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":(),"_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/categories/426985170"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/categories"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=426985170"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=426985170"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=426985170"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}},{"id":20429,"link":"https://techcrunch.com/startups/","name":"Startups","slug":"startups","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":(),"_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/categories/20429"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/categories"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=20429"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=20429"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=20429"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}},{"id":17396,"link":"https://techcrunch.com/tc/","name":"TC","slug":"tc","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":(),"_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/categories/17396"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/categories"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=17396"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=17396"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=17396"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}}),({"id":8260,"link":"https://techcrunch.com/tag/branding/","name":"branding","slug":"branding","taxonomy":"post_tag","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/tags/8260"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/tags"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=8260"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=8260"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=8260"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=8260"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=8260"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}},{"id":576707912,"link":"https://techcrunch.com/tag/collette-ballou/","name":"Collette Ballou","slug":"collette-ballou","taxonomy":"post_tag","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/tags/576707912"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/tags"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=576707912"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=576707912"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=576707912"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=576707912"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=576707912"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}},{"id":576707913,"link":"https://techcrunch.com/tag/joanna-kirk/","name":"Joanna Kirk","slug":"joanna-kirk","taxonomy":"post_tag","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/tags/576707913"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/tags"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=576707913"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=576707913"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=576707913"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=576707913"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=576707913"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}},{"id":576686966,"link":"https://techcrunch.com/tag/katy-turner/","name":"Katy Turner","slug":"katy-turner","taxonomy":"post_tag","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/tags/576686966"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/tags"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=576686966"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=576686966"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=576686966"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=576686966"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=576686966"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}},{"id":175,"link":"https://techcrunch.com/tag/marketing/","name":"Marketing","slug":"marketing","taxonomy":"post_tag","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/tags/175"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/tags"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=175"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=175"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=175"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=175"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=175"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}}),(),(),({"id":576608071,"link":"https://techcrunch.com/event-type/disrupt/disrupt-berlin-2019/","name":"Disrupt Berlin 2019","slug":"disrupt-berlin-2019","taxonomy":"tc_event","rapidData":{"pt":"","pct":""},"_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/tc_event/576608071"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/tc_event"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/tc_event"}),"up":({"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tc_event/579419"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?tc_event=576608071"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_events?tc_event=576608071"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tc_event=576608071"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}}))}},{"id":1906265,"date":"2019-11-08T08:09:47","date_gmt":"2019-11-08T16:09:47","guid":{"rendered":"https://techcrunch.com/?p=1906265"},"modified":"2019-11-08T08:09:47","modified_gmt":"2019-11-08T16:09:47","slug":"a-look-at-the-top-trends-exciting-nycs-consumer-vcs","status":"publish","type":"post","link":"https://techcrunch.com/2019/11/08/a-look-at-the-top-trends-exciting-nycs-consumer-vcs/","title":{"rendered":"A look at the top trends exciting NYC’s consumer VCs"},"content":{"rendered":"
To learn more about the next wave of consumer startup investment outside Silicon Valley, Iu2019m speaking to leading B2C-focused investors in various hubs about the trends they’re excited about right now.u00a0
n
Recently, I shared the responses from several London-based investors; today, we spoke to eight of New Yorku2019s top consumer VCs:
n
n
Rebecca Kaden, Partner at Union Square Ventures
n
David Tisch, Founding Partner at BoxGroup
n
Anu Duggal, Founding Partner at Female Founders Fund
n
Craig Shapiro, Partner at Collaborative Fund
n
Jeremy Levine, Partner at Bessemer
n
Beth Ferreira, Partner at Firstmark Capital
n
Graham Brown, Partner at Lerer Hippeau Ventures
n
Eric Reiner, Partner at Sinai Ventures
n
Chris Paik, Partner at Pace Capital
n
n
Consumer health and banking startups were recurring areas of interest, and there’s a sense that apps and product brands which provide a deeper sense of community are an untapped opportunity.
n
Rebecca Kaden, Partner at Union Square Ventures
n
At USV, we are focused on opportunities that broaden access by leveraging technology to increase value and decrease cost in big buckets of consumer spend. In doing so, we are looking for ways to make products and services previously available to a select segment available to many more. In particular, we have been investing in areas of consumer health where the delivery mechanism not only makes the care more convenient but also more affordable and higher quality; products and platforms in financial services that change the traditional underlying model to drive financial health for a mass customer; and opportunities that create new access to education both for kids and lifelong learners.u00a0
n
Within each of these segments, I’ve been very interested in how new communities are forming inside products–users that come for a specific offering are forming allegiance and increasing engagement by interacting with other users. I think that is a trend we will only see accelerate.
n
David Tisch, Founding Partner at BoxGroup
n
People are bored on their phones, not of their phones. I am most excited to meet founders working on consumer apps that bring happiness and fun to a mass consumer audience, as I continue to believe we are in the early days of mobile and the app store is not dead.
n
These apps may look like a game, they may be a game, or they may be a new feed, but TikTok, Twitch, HQ, Yolo and other Snap app kit apps, Tinder and others have shown consumers want new apps, the barrier for adoption and retention isu00a0 just very high. All apps and games have a half-life, creating something with a very long one is really hard, but the demand is sitting on the phone scrolling thorough feeds, waiting for some new fun. We are excited about apps that allow people to interact with others in different ways, in new worlds, using new hardware, or new interfaces.
Anu Duggal, Founding Partner at Female Founders Fund
n
With the rise of the sober curious movement, we invested in Kin Euphorics, offering consumers a sexy option to an alcoholic drink, creating a social experience around a non-alcoholic beverage that doesnu2019t exist in the market today. With beer sales decreasing five years in a row, brands like Heineken are offering alcohol-free alternatives catering to this growing audience.
n
With the decline of religion, we have seen the rise of what we call the u201crise of the alternate community.u201d Consumers are looking for ways to connect online and offline based on specific interests. Examples of this in our portfolio include The Wonder, a membership model for familyhood, Peanut, a social network for modern motherhood, and Co-Star, an astrology app.
","protected":false},"excerpt":{"rendered":"
To learn more about the next wave of consumer startup investment outside Silicon Valley, Iu2019m speaking to leading B2C-focused investors in various hubs about the trends they’re excited about right now.u00a0 Recently, I shared the responses from several London-based investors; today, we spoke to eight of New Yorku2019s top consumer VCs: Rebecca Kaden, Partner at (…)
n","protected":false},"author":133574219,"featured_media":1907549,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"outcome":"","status":"","crunchbase_tag":0,"amp_status":"","relegenceEntities":(),"relegenceSubjects":(),"jetpack_publicize_message":"A look at the top trends exciting NYC’s consumer VCs https://tcrn.ch/34DJOtS by @epeckham"},"categories":(17396,35394854),"tags":(291,935795,89854068,63110633,49781465,49781466,54663532,145415998,304713875,79653369,395465,576620785,233422464,1182,576660531,110854,7434380,752915,813462),"crunchbase_tag":(576652156),"tc_stories_tax":(),"tc_event":(),"jetpack_featured_media_url":"https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1059195650.jpg","jetpack_publicize_connections":(),"shortlink":"https://tcrn.ch/34DJOtS","rapidData":{"pt":"","pct":""},"featured":false,"subtitle":"","fundingRound":false,"seoTitle":"","seoDescription":"","premiumContent":true,"premiumCutoffPercent":0.48,"tc_cb_mapping":({"slug":"union-square-ventures","cb_name":"Union Square Ventures","cb_slug":"union-square-ventures-organization","cb_link":"https://crunchbase.com/organization/union-square-ventures"},{"slug":"boxgroup","cb_name":"BoxGroup","cb_slug":"boxgroup-organization","cb_link":"https://crunchbase.com/organization/boxgroup"},{"slug":"female-founders-fund","cb_name":"Female Founders Fund","cb_slug":"female-founders-fund-organization","cb_link":"https://crunchbase.com/organization/female-founders-fund"},{"slug":"bessemer-venture-partners","cb_name":"Bessemer Venture Partners","cb_slug":"bessemer-venture-partners-organization","cb_link":"https://crunchbase.com/organization/bessemer-venture-partners"},{"slug":"collaborative-fund","cb_name":"Collaborative Fund","cb_slug":"collaborative-fund-organization","cb_link":"https://crunchbase.com/organization/collaborative-fund"},{"slug":"sinai-ventures","cb_name":"Sinai Ventures","cb_slug":"sinai-ventures-organization","cb_link":"https://crunchbase.com/organization/sinai-ventures"},{"slug":"heineken","cb_name":"Heineken","cb_slug":"heineken-organization","cb_link":"https://crunchbase.com/organization/heineken"},{"slug":"twitch","cb_name":"Twitch","cb_slug":"twitch-organization","cb_link":"https://crunchbase.com/organization/twitch"},{"slug":"netflix","cb_name":"Netflix","cb_slug":"netflix-organization","cb_link":"https://crunchbase.com/organization/netflix"},{"slug":"apple","cb_name":"Apple","cb_slug":"apple-organization","cb_link":"https://crunchbase.com/organization/apple"},{"slug":"snap","cb_name":"Snap","cb_slug":"sn-ap-organization","cb_link":"https://crunchbase.com/organization/sn-ap"},{"slug":"k-health","cb_name":"K Health","cb_slug":"kang-health-organization","cb_link":"https://crunchbase.com/organization/kang-health"},{"slug":"craig-shapiro","cb_name":"Craig Shapiro","cb_slug":"craig-shapiro-person","cb_link":"https://crunchbase.com/person/craig-shapiro"},{"slug":"tinder","cb_name":"Tinder","cb_slug":"tinder-organization","cb_link":"https://crunchbase.com/organization/tinder"},{"slug":"david-tisch","cb_name":"David Tisch","cb_slug":"david-tisch-person","cb_link":"https://crunchbase.com/person/david-tisch"},{"slug":"beth-ferreira","cb_name":"Beth Ferreira","cb_slug":"beth-ferreira-person","cb_link":"https://crunchbase.com/person/beth-ferreira"},{"slug":"doctor-on-demand","cb_name":"Doctor On Demand","cb_slug":"doctor-on-demand-organization","cb_link":"https://crunchbase.com/organization/doctor-on-demand"},{"slug":"goodrx","cb_name":"GoodRx","cb_slug":"goodrx-organization","cb_link":"https://crunchbase.com/organization/goodrx"}),"associatedEvent":null,"event":null,"authors":(133574219),"hideFeaturedImage":false,"_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/posts/1906265"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/posts"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/types/post"}),"replies":({"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/comments?post=1906265"}),"version-history":({"count":13,"href":"https://techcrunch.com/wp-json/wp/v2/posts/1906265/revisions"}),"predecessor-version":({"id":1907546,"href":"https://techcrunch.com/wp-json/wp/v2/posts/1906265/revisions/1907546"}),"authors":({"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/133574219"}),"https://techcrunch.com/edit":({"href":"https://techcrunch.com/wp-admin/post.php?post=1906265&action=edit"}),"author":({"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/133574219"}),"wp:featuredmedia":({"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/media/1907549"}),"wp:attachment":({"href":"https://techcrunch.com/wp-json/wp/v2/media?parent=1906265"}),"wp:term":({"taxonomy":"category","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/categories?post=1906265"},{"taxonomy":"post_tag","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tags?post=1906265"},{"taxonomy":"_tc_cb_tag_taxonomy","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=1906265"},{"taxonomy":"tc_stories_tax","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=1906265"},{"taxonomy":"tc_event","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tc_event?post=1906265"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})},"_embedded":{"authors":({"id":133574219,"name":"Eric Peckham","url":"","description":"","link":"https://techcrunch.com/author/eric-peckham/","slug":"eric-peckham","avatar_urls":{"24":"https://secure.gravatar.com/avatar/19ed60d94ee0ead84d080f16c9cf9f71?s=24&d=identicon&r=g","48":"https://secure.gravatar.com/avatar/19ed60d94ee0ead84d080f16c9cf9f71?s=48&d=identicon&r=g","96":"https://secure.gravatar.com/avatar/19ed60d94ee0ead84d080f16c9cf9f71?s=96&d=identicon&r=g"},"links":{"homepage":"http://monetizingmedia.com","twitter":"https://twitter.com/epeckham","linkedin":"https://linkedin.com/in/epeckham","crunchbase":"https://www.crunchbase.com/person/eric-peckham"},"position":"Media Columnist","cbDescription":"
Eric Peckham is TechCrunch's Media Columnist. He focuses on analysis of interactive media, non-interactive media, content creation platforms, communications tools, and education. Separate from TechCrunch, he writes the popular Monetizing Media newsletter.
Eric Peckham is TechCrunch's Media Columnist. He focuses on analysis of interactive media, non-interactive media, content creation platforms, communications tools, and education. Separate from TechCrunch, he writes the popular Monetizing Media newsletter.
","cbAvatar":"https://crunchbase-production-res.cloudinary.com/image/upload/mdvjguhwsa5ycxpmnicd","twitter":"epeckham","_links":{"self":({"href":"https://techcrunch.com/wp-json/tc/v1/users/133574219"}),"collection":({"href":"https://techcrunch.com/wp-json/tc/v1/users"})}}),"wp:featuredmedia":({"id":1907549,"date":"2019-11-04T02:15:13","slug":"aerial-views-of-manhattan","type":"attachment","link":"https://techcrunch.com/2019/11/08/a-look-at-the-top-trends-exciting-nycs-consumer-vcs/aerial-views-of-manhattan/","title":{"rendered":"Aerial Views Of Manhattan"},"author":133574325,"license":{"source_key":"getty images","person":"Christopher Furlong / Staff","person_url":"https://www.gettyimages.com/search/photographer?family=editorial&photographer=Christopher+Furlong"},"authors":(133574325),"caption":{"rendered":"
NEW YORK, NEW YORK – OCTOBER 19: An aerial view of scenes around Manhattan from a Royal Navy helicopter on October 19, 2018 in New York City. (Photo by Christopher Furlong/Getty Images)
n"},"alt_text":"","media_type":"image","mime_type":"image/jpeg","media_details":{"width":1024,"height":683,"file":"2019/11/GettyImages-1059195650.jpg","sizes":{"thumbnail":{"file":"GettyImages-1059195650.jpg?resize=150,100","width":150,"height":100,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1059195650.jpg?w=150"},"medium":{"file":"GettyImages-1059195650.jpg?resize=300,200","width":300,"height":200,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1059195650.jpg?w=300"},"medium_large":{"file":"GettyImages-1059195650.jpg?resize=768,512","width":768,"height":512,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1059195650.jpg?w=1024"},"large":{"file":"GettyImages-1059195650.jpg?resize=680,454","width":680,"height":454,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1059195650.jpg?w=680"},"guest-author-32":{"file":"GettyImages-1059195650.jpg?resize=32,32","width":32,"height":32,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1059195650.jpg?w=32&h=32&crop=1"},"guest-author-50":{"file":"GettyImages-1059195650.jpg?resize=50,50","width":50,"height":50,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1059195650.jpg?w=50&h=50&crop=1"},"guest-author-64":{"file":"GettyImages-1059195650.jpg?resize=64,64","width":64,"height":64,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1059195650.jpg?w=64&h=64&crop=1"},"guest-author-96":{"file":"GettyImages-1059195650.jpg?resize=96,96","width":96,"height":96,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1059195650.jpg?w=96&h=96&crop=1"},"guest-author-128":{"file":"GettyImages-1059195650.jpg?resize=128,128","width":128,"height":128,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1059195650.jpg?w=128&h=128&crop=1"},"concierge-thumb":{"file":"GettyImages-1059195650.jpg?resize=50,33","width":50,"height":33,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1059195650.jpg?w=50"},"full":{"file":"GettyImages-1059195650.jpg","width":1024,"height":683,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1059195650.jpg"}},"image_meta":{"aperture":"0","credit":"Getty Images","camera":"","caption":"NEW YORK, NEW YORK - OCTOBER 19: An aerial view of scenes around Manhattan from a Royal Navy helicopter on October 19, 2018 in New York City. (Photo by Christopher Furlong/Getty Images)","created_timestamp":"0","copyright":"2018 Getty Images","focal_length":"0","iso":"0","shutter_speed":"0","title":"Aerial Views Of Manhattan","orientation":"0","keywords":("aerial,from the air")},"filesize":159223},"source_url":"https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1059195650.jpg","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/media/1907549"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/media"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/types/attachment"}),"replies":({"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/comments?post=1907549"}),"author":({"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/133574325"})}}),"wp:term":(({"id":17396,"link":"https://techcrunch.com/tc/","name":"TC","slug":"tc","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":(),"_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/categories/17396"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/categories"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=17396"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=17396"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=17396"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}},{"id":35394854,"link":"https://techcrunch.com/venture-capital-2/","name":"Venture Capital","slug":"venture-capital-2","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":(),"_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/categories/35394854"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/categories"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=35394854"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=35394854"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=35394854"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}}),({"id":291,"link":"https://techcrunch.com/tag/apple/","name":"Apple","slug":"apple","taxonomy":"post_tag","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/tags/291"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/tags"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=291"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=291"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=291"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=291"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=291"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}},{"id":935795,"link":"https://techcrunch.com/tag/bessemer-venture-partners/","name":"Bessemer Venture Partners","slug":"bessemer-venture-partners","taxonomy":"post_tag","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/tags/935795"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/tags"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=935795"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=935795"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=935795"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=935795"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=935795"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}},{"id":89854068,"link":"https://techcrunch.com/tag/beth-ferreira/","name":"beth ferreira","slug":"beth-ferreira","taxonomy":"post_tag","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/tags/89854068"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/tags"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=89854068"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=89854068"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=89854068"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=89854068"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=89854068"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}},{"id":63110633,"link":"https://techcrunch.com/tag/boxgroup/","name":"boxgroup","slug":"boxgroup","taxonomy":"post_tag","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/tags/63110633"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/tags"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=63110633"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=63110633"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=63110633"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=63110633"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=63110633"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}},{"id":49781465,"link":"https://techcrunch.com/tag/collaborative-fund/","name":"Collaborative Fund","slug":"collaborative-fund","taxonomy":"post_tag","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/tags/49781465"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/tags"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=49781465"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=49781465"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=49781465"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=49781465"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=49781465"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}},{"id":49781466,"link":"https://techcrunch.com/tag/craig-shapiro/","name":"Craig Shapiro","slug":"craig-shapiro","taxonomy":"post_tag","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/tags/49781466"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/tags"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=49781466"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=49781466"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=49781466"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=49781466"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=49781466"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}},{"id":54663532,"link":"https://techcrunch.com/tag/david-tisch/","name":"David Tisch","slug":"david-tisch","taxonomy":"post_tag","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/tags/54663532"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/tags"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=54663532"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=54663532"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=54663532"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=54663532"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=54663532"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}},{"id":145415998,"link":"https://techcrunch.com/tag/doctor-on-demand/","name":"doctor on demand","slug":"doctor-on-demand","taxonomy":"post_tag","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/tags/145415998"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/tags"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=145415998"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=145415998"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=145415998"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=145415998"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=145415998"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}},{"id":304713875,"link":"https://techcrunch.com/tag/female-founders-fund/","name":"Female Founders Fund","slug":"female-founders-fund","taxonomy":"post_tag","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/tags/304713875"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/tags"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=304713875"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=304713875"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=304713875"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=304713875"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=304713875"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}},{"id":79653369,"link":"https://techcrunch.com/tag/goodrx/","name":"GoodRx","slug":"goodrx","taxonomy":"post_tag","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/tags/79653369"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/tags"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=79653369"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=79653369"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=79653369"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=79653369"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=79653369"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}}),({"id":576652156,"link":"https://techcrunch.com/?taxonomy=_tc_cb_tag_taxonomy&term=goodrx-organization","name":"goodrx-organization","slug":"goodrx-organization","taxonomy":"_tc_cb_tag_taxonomy","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/crunchbase_tag/576652156"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/crunchbase_tag"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/_tc_cb_tag_taxonomy"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?crunchbase_tag=576652156"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_topic?crunchbase_tag=576652156"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}}),(),())}}),"ec":({"id":1906265,"date":"2019-11-08T08:09:47","date_gmt":"2019-11-08T16:09:47","guid":{"rendered":"https://techcrunch.com/?p=1906265"},"modified":"2019-11-08T08:09:47","modified_gmt":"2019-11-08T16:09:47","slug":"a-look-at-the-top-trends-exciting-nycs-consumer-vcs","status":"publish","type":"post","link":"https://techcrunch.com/2019/11/08/a-look-at-the-top-trends-exciting-nycs-consumer-vcs/","title":{"rendered":"A look at the top trends exciting NYC’s consumer VCs"},"content":{"rendered":"
To learn more about the next wave of consumer startup investment outside Silicon Valley, Iu2019m speaking to leading B2C-focused investors in various hubs about the trends they’re excited about right now.u00a0
n
Recently, I shared the responses from several London-based investors; today, we spoke to eight of New Yorku2019s top consumer VCs:
n
n
Rebecca Kaden, Partner at Union Square Ventures
n
David Tisch, Founding Partner at BoxGroup
n
Anu Duggal, Founding Partner at Female Founders Fund
n
Craig Shapiro, Partner at Collaborative Fund
n
Jeremy Levine, Partner at Bessemer
n
Beth Ferreira, Partner at Firstmark Capital
n
Graham Brown, Partner at Lerer Hippeau Ventures
n
Eric Reiner, Partner at Sinai Ventures
n
Chris Paik, Partner at Pace Capital
n
n
Consumer health and banking startups were recurring areas of interest, and there’s a sense that apps and product brands which provide a deeper sense of community are an untapped opportunity.
n
Rebecca Kaden, Partner at Union Square Ventures
n
At USV, we are focused on opportunities that broaden access by leveraging technology to increase value and decrease cost in big buckets of consumer spend. In doing so, we are looking for ways to make products and services previously available to a select segment available to many more. In particular, we have been investing in areas of consumer health where the delivery mechanism not only makes the care more convenient but also more affordable and higher quality; products and platforms in financial services that change the traditional underlying model to drive financial health for a mass customer; and opportunities that create new access to education both for kids and lifelong learners.u00a0
n
Within each of these segments, I’ve been very interested in how new communities are forming inside products–users that come for a specific offering are forming allegiance and increasing engagement by interacting with other users. I think that is a trend we will only see accelerate.
n
David Tisch, Founding Partner at BoxGroup
n
People are bored on their phones, not of their phones. I am most excited to meet founders working on consumer apps that bring happiness and fun to a mass consumer audience, as I continue to believe we are in the early days of mobile and the app store is not dead.
n
These apps may look like a game, they may be a game, or they may be a new feed, but TikTok, Twitch, HQ, Yolo and other Snap app kit apps, Tinder and others have shown consumers want new apps, the barrier for adoption and retention isu00a0 just very high. All apps and games have a half-life, creating something with a very long one is really hard, but the demand is sitting on the phone scrolling thorough feeds, waiting for some new fun. We are excited about apps that allow people to interact with others in different ways, in new worlds, using new hardware, or new interfaces.
Anu Duggal, Founding Partner at Female Founders Fund
n
With the rise of the sober curious movement, we invested in Kin Euphorics, offering consumers a sexy option to an alcoholic drink, creating a social experience around a non-alcoholic beverage that doesnu2019t exist in the market today. With beer sales decreasing five years in a row, brands like Heineken are offering alcohol-free alternatives catering to this growing audience.
n
With the decline of religion, we have seen the rise of what we call the u201crise of the alternate community.u201d Consumers are looking for ways to connect online and offline based on specific interests. Examples of this in our portfolio include The Wonder, a membership model for familyhood, Peanut, a social network for modern motherhood, and Co-Star, an astrology app.
","protected":false},"excerpt":{"rendered":"
To learn more about the next wave of consumer startup investment outside Silicon Valley, Iu2019m speaking to leading B2C-focused investors in various hubs about the trends they’re excited about right now.u00a0 Recently, I shared the responses from several London-based investors; today, we spoke to eight of New Yorku2019s top consumer VCs: Rebecca Kaden, Partner at (…)
n","protected":false},"author":133574219,"featured_media":1907549,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"outcome":"","status":"","crunchbase_tag":0,"amp_status":"","relegenceEntities":(),"relegenceSubjects":(),"jetpack_publicize_message":"A look at the top trends exciting NYC’s consumer VCs https://tcrn.ch/34DJOtS by @epeckham"},"categories":(17396,35394854),"tags":(291,935795,89854068,63110633,49781465,49781466,54663532,145415998,304713875,79653369,395465,576620785,233422464,1182,576660531,110854,7434380,752915,813462),"crunchbase_tag":(576652156),"tc_stories_tax":(),"tc_event":(),"jetpack_featured_media_url":"https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1059195650.jpg","jetpack_publicize_connections":(),"shortlink":"https://tcrn.ch/34DJOtS","rapidData":{"pt":"","pct":""},"featured":false,"subtitle":"","fundingRound":false,"seoTitle":"","seoDescription":"","premiumContent":true,"premiumCutoffPercent":0.48,"tc_cb_mapping":({"slug":"union-square-ventures","cb_name":"Union Square Ventures","cb_slug":"union-square-ventures-organization","cb_link":"https://crunchbase.com/organization/union-square-ventures"},{"slug":"boxgroup","cb_name":"BoxGroup","cb_slug":"boxgroup-organization","cb_link":"https://crunchbase.com/organization/boxgroup"},{"slug":"female-founders-fund","cb_name":"Female Founders Fund","cb_slug":"female-founders-fund-organization","cb_link":"https://crunchbase.com/organization/female-founders-fund"},{"slug":"bessemer-venture-partners","cb_name":"Bessemer Venture Partners","cb_slug":"bessemer-venture-partners-organization","cb_link":"https://crunchbase.com/organization/bessemer-venture-partners"},{"slug":"collaborative-fund","cb_name":"Collaborative Fund","cb_slug":"collaborative-fund-organization","cb_link":"https://crunchbase.com/organization/collaborative-fund"},{"slug":"sinai-ventures","cb_name":"Sinai Ventures","cb_slug":"sinai-ventures-organization","cb_link":"https://crunchbase.com/organization/sinai-ventures"},{"slug":"heineken","cb_name":"Heineken","cb_slug":"heineken-organization","cb_link":"https://crunchbase.com/organization/heineken"},{"slug":"twitch","cb_name":"Twitch","cb_slug":"twitch-organization","cb_link":"https://crunchbase.com/organization/twitch"},{"slug":"netflix","cb_name":"Netflix","cb_slug":"netflix-organization","cb_link":"https://crunchbase.com/organization/netflix"},{"slug":"apple","cb_name":"Apple","cb_slug":"apple-organization","cb_link":"https://crunchbase.com/organization/apple"},{"slug":"snap","cb_name":"Snap","cb_slug":"sn-ap-organization","cb_link":"https://crunchbase.com/organization/sn-ap"},{"slug":"k-health","cb_name":"K Health","cb_slug":"kang-health-organization","cb_link":"https://crunchbase.com/organization/kang-health"},{"slug":"craig-shapiro","cb_name":"Craig Shapiro","cb_slug":"craig-shapiro-person","cb_link":"https://crunchbase.com/person/craig-shapiro"},{"slug":"tinder","cb_name":"Tinder","cb_slug":"tinder-organization","cb_link":"https://crunchbase.com/organization/tinder"},{"slug":"david-tisch","cb_name":"David Tisch","cb_slug":"david-tisch-person","cb_link":"https://crunchbase.com/person/david-tisch"},{"slug":"beth-ferreira","cb_name":"Beth Ferreira","cb_slug":"beth-ferreira-person","cb_link":"https://crunchbase.com/person/beth-ferreira"},{"slug":"doctor-on-demand","cb_name":"Doctor On Demand","cb_slug":"doctor-on-demand-organization","cb_link":"https://crunchbase.com/organization/doctor-on-demand"},{"slug":"goodrx","cb_name":"GoodRx","cb_slug":"goodrx-organization","cb_link":"https://crunchbase.com/organization/goodrx"}),"associatedEvent":null,"event":null,"authors":(133574219),"hideFeaturedImage":false,"_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/posts/1906265"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/posts"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/types/post"}),"replies":({"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/comments?post=1906265"}),"version-history":({"count":13,"href":"https://techcrunch.com/wp-json/wp/v2/posts/1906265/revisions"}),"predecessor-version":({"id":1907546,"href":"https://techcrunch.com/wp-json/wp/v2/posts/1906265/revisions/1907546"}),"authors":({"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/133574219"}),"https://techcrunch.com/edit":({"href":"https://techcrunch.com/wp-admin/post.php?post=1906265&action=edit"}),"author":({"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/133574219"}),"wp:featuredmedia":({"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/media/1907549"}),"wp:attachment":({"href":"https://techcrunch.com/wp-json/wp/v2/media?parent=1906265"}),"wp:term":({"taxonomy":"category","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/categories?post=1906265"},{"taxonomy":"post_tag","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tags?post=1906265"},{"taxonomy":"_tc_cb_tag_taxonomy","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=1906265"},{"taxonomy":"tc_stories_tax","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=1906265"},{"taxonomy":"tc_event","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tc_event?post=1906265"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})},"_embedded":{"authors":({"id":133574219,"name":"Eric Peckham","url":"","description":"","link":"https://techcrunch.com/author/eric-peckham/","slug":"eric-peckham","avatar_urls":{"24":"https://secure.gravatar.com/avatar/19ed60d94ee0ead84d080f16c9cf9f71?s=24&d=identicon&r=g","48":"https://secure.gravatar.com/avatar/19ed60d94ee0ead84d080f16c9cf9f71?s=48&d=identicon&r=g","96":"https://secure.gravatar.com/avatar/19ed60d94ee0ead84d080f16c9cf9f71?s=96&d=identicon&r=g"},"links":{"homepage":"http://monetizingmedia.com","twitter":"https://twitter.com/epeckham","linkedin":"https://linkedin.com/in/epeckham","crunchbase":"https://www.crunchbase.com/person/eric-peckham"},"position":"Media Columnist","cbDescription":"
Eric Peckham is TechCrunch's Media Columnist. He focuses on analysis of interactive media, non-interactive media, content creation platforms, communications tools, and education. Separate from TechCrunch, he writes the popular Monetizing Media newsletter.
Eric Peckham is TechCrunch's Media Columnist. He focuses on analysis of interactive media, non-interactive media, content creation platforms, communications tools, and education. Separate from TechCrunch, he writes the popular Monetizing Media newsletter.
","cbAvatar":"https://crunchbase-production-res.cloudinary.com/image/upload/mdvjguhwsa5ycxpmnicd","twitter":"epeckham","_links":{"self":({"href":"https://techcrunch.com/wp-json/tc/v1/users/133574219"}),"collection":({"href":"https://techcrunch.com/wp-json/tc/v1/users"})}}),"wp:featuredmedia":({"id":1907549,"date":"2019-11-04T02:15:13","slug":"aerial-views-of-manhattan","type":"attachment","link":"https://techcrunch.com/2019/11/08/a-look-at-the-top-trends-exciting-nycs-consumer-vcs/aerial-views-of-manhattan/","title":{"rendered":"Aerial Views Of Manhattan"},"author":133574325,"license":{"source_key":"getty images","person":"Christopher Furlong / Staff","person_url":"https://www.gettyimages.com/search/photographer?family=editorial&photographer=Christopher+Furlong"},"authors":(133574325),"caption":{"rendered":"
NEW YORK, NEW YORK – OCTOBER 19: An aerial view of scenes around Manhattan from a Royal Navy helicopter on October 19, 2018 in New York City. (Photo by Christopher Furlong/Getty Images)
n"},"alt_text":"","media_type":"image","mime_type":"image/jpeg","media_details":{"width":1024,"height":683,"file":"2019/11/GettyImages-1059195650.jpg","sizes":{"thumbnail":{"file":"GettyImages-1059195650.jpg?resize=150,100","width":150,"height":100,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1059195650.jpg?w=150"},"medium":{"file":"GettyImages-1059195650.jpg?resize=300,200","width":300,"height":200,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1059195650.jpg?w=300"},"medium_large":{"file":"GettyImages-1059195650.jpg?resize=768,512","width":768,"height":512,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1059195650.jpg?w=1024"},"large":{"file":"GettyImages-1059195650.jpg?resize=680,454","width":680,"height":454,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1059195650.jpg?w=680"},"guest-author-32":{"file":"GettyImages-1059195650.jpg?resize=32,32","width":32,"height":32,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1059195650.jpg?w=32&h=32&crop=1"},"guest-author-50":{"file":"GettyImages-1059195650.jpg?resize=50,50","width":50,"height":50,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1059195650.jpg?w=50&h=50&crop=1"},"guest-author-64":{"file":"GettyImages-1059195650.jpg?resize=64,64","width":64,"height":64,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1059195650.jpg?w=64&h=64&crop=1"},"guest-author-96":{"file":"GettyImages-1059195650.jpg?resize=96,96","width":96,"height":96,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1059195650.jpg?w=96&h=96&crop=1"},"guest-author-128":{"file":"GettyImages-1059195650.jpg?resize=128,128","width":128,"height":128,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1059195650.jpg?w=128&h=128&crop=1"},"concierge-thumb":{"file":"GettyImages-1059195650.jpg?resize=50,33","width":50,"height":33,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1059195650.jpg?w=50"},"full":{"file":"GettyImages-1059195650.jpg","width":1024,"height":683,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1059195650.jpg"}},"image_meta":{"aperture":"0","credit":"Getty Images","camera":"","caption":"NEW YORK, NEW YORK - OCTOBER 19: An aerial view of scenes around Manhattan from a Royal Navy helicopter on October 19, 2018 in New York City. (Photo by Christopher Furlong/Getty Images)","created_timestamp":"0","copyright":"2018 Getty Images","focal_length":"0","iso":"0","shutter_speed":"0","title":"Aerial Views Of Manhattan","orientation":"0","keywords":("aerial,from the air")},"filesize":159223},"source_url":"https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1059195650.jpg","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/media/1907549"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/media"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/types/attachment"}),"replies":({"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/comments?post=1907549"}),"author":({"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/133574325"})}}),"wp:term":(({"id":17396,"link":"https://techcrunch.com/tc/","name":"TC","slug":"tc","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":(),"_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/categories/17396"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/categories"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=17396"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=17396"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=17396"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}},{"id":35394854,"link":"https://techcrunch.com/venture-capital-2/","name":"Venture Capital","slug":"venture-capital-2","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":(),"_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/categories/35394854"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/categories"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=35394854"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=35394854"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=35394854"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}}),({"id":291,"link":"https://techcrunch.com/tag/apple/","name":"Apple","slug":"apple","taxonomy":"post_tag","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/tags/291"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/tags"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=291"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=291"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=291"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=291"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=291"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}},{"id":935795,"link":"https://techcrunch.com/tag/bessemer-venture-partners/","name":"Bessemer Venture Partners","slug":"bessemer-venture-partners","taxonomy":"post_tag","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/tags/935795"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/tags"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=935795"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=935795"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=935795"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=935795"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=935795"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}},{"id":89854068,"link":"https://techcrunch.com/tag/beth-ferreira/","name":"beth ferreira","slug":"beth-ferreira","taxonomy":"post_tag","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/tags/89854068"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/tags"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=89854068"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=89854068"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=89854068"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=89854068"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=89854068"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}},{"id":63110633,"link":"https://techcrunch.com/tag/boxgroup/","name":"boxgroup","slug":"boxgroup","taxonomy":"post_tag","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/tags/63110633"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/tags"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=63110633"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=63110633"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=63110633"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=63110633"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=63110633"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}},{"id":49781465,"link":"https://techcrunch.com/tag/collaborative-fund/","name":"Collaborative Fund","slug":"collaborative-fund","taxonomy":"post_tag","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/tags/49781465"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/tags"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=49781465"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=49781465"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=49781465"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=49781465"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=49781465"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}},{"id":49781466,"link":"https://techcrunch.com/tag/craig-shapiro/","name":"Craig Shapiro","slug":"craig-shapiro","taxonomy":"post_tag","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/tags/49781466"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/tags"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=49781466"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=49781466"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=49781466"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=49781466"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=49781466"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}},{"id":54663532,"link":"https://techcrunch.com/tag/david-tisch/","name":"David Tisch","slug":"david-tisch","taxonomy":"post_tag","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/tags/54663532"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/tags"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=54663532"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=54663532"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=54663532"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=54663532"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=54663532"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}},{"id":145415998,"link":"https://techcrunch.com/tag/doctor-on-demand/","name":"doctor on demand","slug":"doctor-on-demand","taxonomy":"post_tag","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/tags/145415998"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/tags"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=145415998"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=145415998"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=145415998"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=145415998"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=145415998"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}},{"id":304713875,"link":"https://techcrunch.com/tag/female-founders-fund/","name":"Female Founders Fund","slug":"female-founders-fund","taxonomy":"post_tag","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/tags/304713875"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/tags"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=304713875"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=304713875"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=304713875"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=304713875"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=304713875"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}},{"id":79653369,"link":"https://techcrunch.com/tag/goodrx/","name":"GoodRx","slug":"goodrx","taxonomy":"post_tag","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/tags/79653369"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/tags"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=79653369"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=79653369"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=79653369"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=79653369"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=79653369"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}}),({"id":576652156,"link":"https://techcrunch.com/?taxonomy=_tc_cb_tag_taxonomy&term=goodrx-organization","name":"goodrx-organization","slug":"goodrx-organization","taxonomy":"_tc_cb_tag_taxonomy","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/crunchbase_tag/576652156"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/crunchbase_tag"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/_tc_cb_tag_taxonomy"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?crunchbase_tag=576652156"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_topic?crunchbase_tag=576652156"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}}),(),())}},{"id":1909589,"date":"2019-11-08T15:13:35","date_gmt":"2019-11-08T23:13:35","guid":{"rendered":"https://techcrunch.com/?p=1909589"},"modified":"2019-11-08T15:13:35","modified_gmt":"2019-11-08T23:13:35","slug":"relocating-indonesian-capital-will-impact-nations-startup-ecosystem","status":"publish","type":"post","link":"https://techcrunch.com/2019/11/08/relocating-indonesian-capital-will-impact-nations-startup-ecosystem/","title":{"rendered":"Relocating Indonesian capital will impact nation’s startup ecosystem"},"content":{"rendered":"
n
nt
ntt
ntttttttHugh HarsononttttttContributorntt
nnttt
nntt
nttHugh Harsono is a former financial analyst currently serving as a U.S. Army officer.t
Recently reelected, Indonesian President Joko Widodou00a0announceda desire to move the nation’s capital from Jakarta to the East Kalimantan region, citing environmental concerns, the most exigent of these being the fact that Jakarta is literally sinking due to the uncontrolled extraction of groundwater. Widodo said he wished to separate Indonesiau2019s government from its business and economic hub in Jakarta.
n
However, what would a move from Jakarta do to Indonesiau2019s burgeoning startup economy?
n
Shifting administrative governmental hubs
n
According to Widodo, studies have determined that the best site for the proposed new capital is between North Penajam Paser and Kutai Kertanegara, both located in East Kalimantan. The basis of this selection is due to studies highlighting the regionu2019s relative protection from natural disasters, especially when compared to other regions. This would definitely be a benefit for the governmental heart of Indonesia, ensuring continuous administrative functions in a disaster-prone region. Other governments have separated administrative centers from their economic hubs with varying degrees of success, with some examples being Brazilu2019s creation of Brasu00edlia, as well as Koreau2019s projected move from Seoul to Sejong.
n
What is most interesting to note from prior examples is that these newer branched-out cities are non-surprisingly, heavily government-centric. In Brasu00edlia, roles tied to the government make up nearly 40% of all jobs, while in Sejong, a lack of facilities like public transit and commercial mall space cause many to commute into Sejong for government work, instead of permanently settling in the area. Given the semi-undeveloped nature of East Kalimantan, these anecdotes are quite troubling if the government is actually moving to North Penajam Paser or Kutai Kertanegara.
n
These facts raise the question of economic impacts of such governmental moves. In fact, one may even opine that while these moves do allow for governmental growth, ultimately, they may hurt the country economically due to a divestment between both government and economic hubs. In this specific instance, it is most important to analyze the impact of such a move on Indonesiau2019s startup economy, as the nation is one the worldu2019s leaders in startup growth.
n
Indonesiau2019s startup economy
n
Indonesia has emerged as a startup hub within Southeast Asia in recent years, with its population of over 260 million marking it as the worldu2019s fourth-most populous country. Additionally, Indonesiau2019s mobile-first population has enabled the full embrace of the internet era, with 95% of all internet users in Indonesia connected to the web via a mobile device.
n
Similarly, startup growth has boomed in the island archipelago, with several Indonesian-based unicorns disrupting local, regional, and global economies. Softbank-backed ecommerce giant Tokopedia is currently in talksu00a0for a pre-IPO funding round, while emerging super-app Gojek controls significant portions of the ride-sharing industry in Asia, simultaneously expanding intou00a0separate industriesu00a0to include digital payments, food delivery, and evenu00a0video-streaming. Additionally, online travel portal Traveloka (in which Expedia has a minority stake) has recentlyu00a0entered the financial services space, furthering its impact within Asia. These specific examples of high-growth startups demonstrate a population hungry for innovation, further driving the developing startup economy.
","protected":false},"excerpt":{"rendered":"
A move to East Kalimantan would allow for further development in the startup industry, with a focus on ecommerce and sustainability-focused enterprises.
n","protected":false},"author":133574325,"featured_media":1910129,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"outcome":"","status":"","crunchbase_tag":0,"amp_status":"","relegenceEntities":(),"relegenceSubjects":(),"jetpack_publicize_message":""},"categories":(449557111,25515,17396),"tags":(4390,45606466,478323,122,18122,374837,23500373,576596525),"crunchbase_tag":(220783506),"tc_stories_tax":(),"tc_event":(),"jetpack_featured_media_url":"https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1179097553.jpg","jetpack_publicize_connections":(),"shortlink":"https://tcrn.ch/2WYbs24","rapidData":{"pt":"","pct":""},"featured":false,"subtitle":"","fundingRound":false,"seoTitle":"","seoDescription":"","premiumContent":true,"premiumCutoffPercent":0.53,"tc_cb_mapping":({"slug":"east-ventures","cb_name":"East Ventures","cb_slug":"east-ventures-organization","cb_link":"https://crunchbase.com/organization/east-ventures"},{"slug":"traveloka","cb_name":"Traveloka","cb_slug":"traveloka-organization","cb_link":"https://crunchbase.com/organization/traveloka"},{"slug":"softbank","cb_name":"SoftBank","cb_slug":"softbank-organization","cb_link":"https://crunchbase.com/organization/softbank"},{"slug":"tokopedia","cb_name":"Tokopedia","cb_slug":"tokopedia-organization","cb_link":"https://crunchbase.com/organization/tokopedia"},{"slug":"expedia","cb_name":"Expedia","cb_slug":"expedia-organization","cb_link":"https://crunchbase.com/organization/expedia"}),"associatedEvent":null,"event":null,"authors":(1301516),"hideFeaturedImage":false,"_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/posts/1909589"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/posts"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/types/post"}),"replies":({"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/comments?post=1909589"}),"version-history":({"count":6,"href":"https://techcrunch.com/wp-json/wp/v2/posts/1909589/revisions"}),"predecessor-version":({"id":1910132,"href":"https://techcrunch.com/wp-json/wp/v2/posts/1909589/revisions/1910132"}),"authors":({"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/guest-authors/hugh-harsono"}),"https://techcrunch.com/edit":({"href":"https://techcrunch.com/wp-admin/post.php?post=1909589&action=edit"}),"author":({"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/133574325"}),"wp:featuredmedia":({"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/media/1910129"}),"wp:attachment":({"href":"https://techcrunch.com/wp-json/wp/v2/media?parent=1909589"}),"wp:term":({"taxonomy":"category","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/categories?post=1909589"},{"taxonomy":"post_tag","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tags?post=1909589"},{"taxonomy":"_tc_cb_tag_taxonomy","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=1909589"},{"taxonomy":"tc_stories_tax","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=1909589"},{"taxonomy":"tc_event","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tc_event?post=1909589"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})},"_embedded":{"authors":({"id":1301516,"name":"Hugh Harsono","link":"https://techcrunch.com/author/hugh-harsono/","description":"Hugh Harsono is a former financial analyst currently serving as a U.S. Army officer.","slug":"hugh-harsono","links":{"crunchbase":"https://www.crunchbase.com/person/hugh-harsono"},"position":"Contributor","cbDescription":"
Hugh Harsono writes about emerging technologies and economics in developing Asia nations. He is currently a US Army officer, and previously worked in finance for Monsanto. Hugh holds a BA in Economics from the University of California, Berkeley.
Vehicles commute next to a construction site of the LRT (light rapid transit) in Jakarta on October 31, 2019. (Photo by BAY ISMOYO / AFP) (Photo by BAY ISMOYO/AFP via Getty Images)
n"},"alt_text":"jakarta indonesia","media_type":"image","mime_type":"image/jpeg","media_details":{"width":1024,"height":683,"file":"2019/11/GettyImages-1179097553.jpg","sizes":{"thumbnail":{"file":"GettyImages-1179097553.jpg?resize=150,100","width":150,"height":100,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1179097553.jpg?w=150"},"medium":{"file":"GettyImages-1179097553.jpg?resize=300,200","width":300,"height":200,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1179097553.jpg?w=300"},"medium_large":{"file":"GettyImages-1179097553.jpg?resize=768,512","width":768,"height":512,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1179097553.jpg?w=1024"},"large":{"file":"GettyImages-1179097553.jpg?resize=680,454","width":680,"height":454,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1179097553.jpg?w=680"},"guest-author-32":{"file":"GettyImages-1179097553.jpg?resize=32,32","width":32,"height":32,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1179097553.jpg?w=32&h=32&crop=1"},"guest-author-50":{"file":"GettyImages-1179097553.jpg?resize=50,50","width":50,"height":50,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1179097553.jpg?w=50&h=50&crop=1"},"guest-author-64":{"file":"GettyImages-1179097553.jpg?resize=64,64","width":64,"height":64,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1179097553.jpg?w=64&h=64&crop=1"},"guest-author-96":{"file":"GettyImages-1179097553.jpg?resize=96,96","width":96,"height":96,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1179097553.jpg?w=96&h=96&crop=1"},"guest-author-128":{"file":"GettyImages-1179097553.jpg?resize=128,128","width":128,"height":128,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1179097553.jpg?w=128&h=128&crop=1"},"concierge-thumb":{"file":"GettyImages-1179097553.jpg?resize=50,33","width":50,"height":33,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1179097553.jpg?w=50"},"full":{"file":"GettyImages-1179097553.jpg","width":1024,"height":683,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1179097553.jpg"}},"image_meta":{"aperture":"0","credit":"AFP via Getty Images","camera":"","caption":"Vehicles commute next to a construction site of the LRT (light rapid transit) in Jakarta on October 31, 2019. (Photo by BAY ISMOYO / AFP) (Photo by BAY ISMOYO/AFP via Getty Images)","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"INDONESIA-ECONOMY","orientation":"0","keywords":("Horizontal")},"filesize":145664},"source_url":"https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1179097553.jpg","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/media/1910129"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/media"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/types/attachment"}),"replies":({"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/comments?post=1910129"}),"author":({"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/133574325"})}}),"wp:term":(({"id":449557111,"link":"https://techcrunch.com/asia/","name":"Asia","slug":"asia","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":(),"_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/categories/449557111"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/categories"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=449557111"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=449557111"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=449557111"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}},{"id":25515,"link":"https://techcrunch.com/column/","name":"Column","slug":"column","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":(),"_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/categories/25515"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/categories"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=25515"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=25515"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=25515"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}},{"id":17396,"link":"https://techcrunch.com/tc/","name":"TC","slug":"tc","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":(),"_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/categories/17396"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/categories"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=17396"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=17396"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=17396"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}}),({"id":4390,"link":"https://techcrunch.com/tag/brazil/","name":"brazil","slug":"brazil","taxonomy":"post_tag","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/tags/4390"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/tags"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=4390"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=4390"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=4390"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=4390"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=4390"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}},{"id":45606466,"link":"https://techcrunch.com/tag/east-ventures/","name":"East Ventures","slug":"east-ventures","taxonomy":"post_tag","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/tags/45606466"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/tags"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=45606466"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=45606466"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=45606466"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=45606466"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=45606466"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}},{"id":478323,"link":"https://techcrunch.com/tag/expedia/","name":"Expedia","slug":"expedia","taxonomy":"post_tag","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/tags/478323"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/tags"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=478323"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=478323"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=478323"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=478323"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=478323"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}},{"id":122,"link":"https://techcrunch.com/tag/indonesia/","name":"Indonesia","slug":"indonesia","taxonomy":"post_tag","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/tags/122"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/tags"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=122"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=122"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=122"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=122"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=122"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}},{"id":18122,"link":"https://techcrunch.com/tag/jakarta/","name":"Jakarta","slug":"jakarta","taxonomy":"post_tag","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/tags/18122"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/tags"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=18122"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=18122"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=18122"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=18122"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=18122"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}},{"id":374837,"link":"https://techcrunch.com/tag/softbank/","name":"Softbank","slug":"softbank","taxonomy":"post_tag","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/tags/374837"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/tags"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=374837"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=374837"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=374837"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=374837"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=374837"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}},{"id":23500373,"link":"https://techcrunch.com/tag/tokopedia/","name":"Tokopedia","slug":"tokopedia","taxonomy":"post_tag","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/tags/23500373"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/tags"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=23500373"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=23500373"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=23500373"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=23500373"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=23500373"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}},{"id":576596525,"link":"https://techcrunch.com/tag/traveloka/","name":"traveloka","slug":"traveloka","taxonomy":"post_tag","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/tags/576596525"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/tags"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=576596525"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=576596525"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=576596525"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=576596525"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=576596525"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}}),({"id":220783506,"link":"https://techcrunch.com/?taxonomy=_tc_cb_tag_taxonomy&term=expedia-organization","name":"expedia-organization","slug":"expedia-organization","taxonomy":"_tc_cb_tag_taxonomy","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/crunchbase_tag/220783506"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/crunchbase_tag"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/_tc_cb_tag_taxonomy"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?crunchbase_tag=220783506"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_topic?crunchbase_tag=220783506"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}}),(),())}},{"id":1910063,"date":"2019-11-08T13:55:39","date_gmt":"2019-11-08T21:55:39","guid":{"rendered":"https://techcrunch.com/?p=1910063"},"modified":"2019-11-08T13:55:39","modified_gmt":"2019-11-08T21:55:39","slug":"kenzie-academy-is-scaling-up-a-coding-program-for-the-heartland","status":"publish","type":"post","link":"https://techcrunch.com/2019/11/08/kenzie-academy-is-scaling-up-a-coding-program-for-the-heartland/","title":{"rendered":"Kenzie Academy is scaling up a coding program for ‘the heartland’"},"content":{"rendered":"
The crowded landscape of programs teaching non-technical people to become software developers has been a proving ground for a new model of education financing: income share agreements (ISAs). With an ISA, students avoid paying tuition upfront or taking out private loans, instead paying a percentage of their income for a time after graduation after they’re earning a minimum income.
n
The model aligns education providers with students’ career outcomes, and one startup is staking a claim to be the leader in the space; Kenzie Academy, a year-long program with a physical campus in Indianapolis u2014 and a student body that’s 66 percent online u2014 announced a partnership with Community Investment Management (CIM) earlier this week that provides $100 million in debt to cover the operating costs associated with students who defer payment through ISAs.
n
Kenzie co-founder and CEO Chok Ooi says that core to Kenzie’s mission is the goal that its graduates “can stay in the heartland and attract more jobs so that someone coming out of the Midwest no longer has to move to Silicon Valley or New York to have a successful career in tech.” This $100 million is one of the largest commitments yet to financing ISAs and Kenzie is using it to recruit a more diverse population of students who may not be able to afford tuition or qualify for student loans otherwise.
n
I interviewed Ooi to understand how Kenzie differentiates itself from competitors, how it has iterated its model to improve retention and job placement and how he expects the ISA market to evolve over the next couple years. Here’s the transcript of our conversation, edited for length and clarity:
n
Eric Peckham: The landscape of software developer training programs is crowded. Where did you see an opportunity to do something different, and how do you position Kenzie relative to others in the market?
n
Chok Ooi: My co-founder came from Galvanize, so we observed firsthand the proliferation of tech and coding boot camps. These are typically short-term, three-to-five month programs and they tend to do well serving people with college degrees. I would say that they are disrupting the masters’ program space. We saw a major gap in programs that serve a much larger demographic of people who are much earlier in their development. People who never went to college, or did a little bit of college and dropped out, or just never had a professional work experience. A three-month training is insufficient to get them to a point where they could land a technical job and be successful.
n
We saw an opportunity to bring high-quality tech education to the American heartland that is 12 months in length. For about two-thirds of our students, this is their first post-secondary credential training.
n
We are giving them not just the technical skills, but elements from a traditional four-year college as well, like critical thinking, problem-solving and communication skills.
n
Compared to those other bootcamps or training programs, is Kenzie targeting different job outcomes for its graduates?
n
We did a survey of our students that asked them to name the top five tech companies they desired to work for. None of the Silicon Valley companies made the list other than Salesforce. Indianapolis is the second largest Salesforce office outside of San Francisco. The rest of the companies our students named were companies like DMI and Zylo that people in Silicon Valley don’t hear about but are doing very well in the Midwest. Their friends work there. They’re a fabric of the community. If we really want to create job opportunities for the rest of America, we cannot adopt the Silicon Valley mindset.
n
Kenzie Academy co-founder and CEO Chok Ooi.
n
So how do you evaluate technical aptitude and critical thinking in the admissions process? What’s that process look like, and how has it evolved over the last couple of years? What have you learned in order to make that more effective?
n
Prior to founding Kenzie, I started a company nine years ago called AglityIO. The model for AgilityIO was similar to companies like Andela. We were trying to solve the talent crunch in the Bay Area by recruiting and training people with the raw talent in Vietnam. Today, that company works with Google, Uber, NerdWallet, Meetup.com and 150 other tech companies. So Iu2019ve experience in developing processes to identify raw talent in this context.
n
As people are doing the online assessments, we collect data points of how long it takes for them to solve the problem, what their different decision points are and things like that. Then as they get enrolled in Kenzie, we continue to collect attendance data, grades, and then placement data and use that to look at success and failure cases. We constantly refine our assessment.
n
Are you seeing any particular pattern or cluster in the applications youu2019re receiving or the candidates youu2019re accepting in terms of prior field of employment or aspect of their background?
","protected":false},"excerpt":{"rendered":"
The crowded landscape of programs teaching non-technical people to become software developers has been a proving ground for a new model of education financing: income share agreements (ISAs). With an ISA, students avoid paying tuition upfront or taking out private loans, instead paying a percentage of their income for a time after graduation after they’re (…)
n","protected":false},"author":133574219,"featured_media":1910065,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"outcome":"","status":"","crunchbase_tag":0,"amp_status":"","relegenceEntities":(),"relegenceSubjects":(),"jetpack_publicize_message":"Kenzie Academy is scaling up a coding program for ‘the heartland’ https://tcrn.ch/2Cnz1YW by @epeckham"},"categories":(1342,576602978,17396),"tags":(576712665,449559349,576712664),"crunchbase_tag":(),"tc_stories_tax":(),"tc_event":(),"jetpack_featured_media_url":"https://techcrunch.com/wp-content/uploads/2019/11/Class-1.jpg","jetpack_publicize_connections":(),"shortlink":"https://tcrn.ch/2Cnz1YW","rapidData":{"pt":"","pct":""},"featured":true,"subtitle":"Co-founder/CEO Chok Ooi hopes to bring more tech jobs to the midwest","fundingRound":false,"seoTitle":"","seoDescription":"","premiumContent":true,"premiumCutoffPercent":0.46,"tc_cb_mapping":({"slug":"kenzie-academy","cb_name":"Kenzie Academy","cb_slug":"kenzie-academy-organization","cb_link":"https://crunchbase.com/organization/kenzie-academy"}),"associatedEvent":null,"event":null,"authors":(133574219),"hideFeaturedImage":false,"_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/posts/1910063"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/posts"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/types/post"}),"replies":({"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/comments?post=1910063"}),"version-history":({"count":13,"href":"https://techcrunch.com/wp-json/wp/v2/posts/1910063/revisions"}),"predecessor-version":({"id":1910089,"href":"https://techcrunch.com/wp-json/wp/v2/posts/1910063/revisions/1910089"}),"authors":({"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/133574219"}),"https://techcrunch.com/edit":({"href":"https://techcrunch.com/wp-admin/post.php?post=1910063&action=edit"}),"author":({"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/133574219"}),"wp:featuredmedia":({"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/media/1910065"}),"wp:attachment":({"href":"https://techcrunch.com/wp-json/wp/v2/media?parent=1910063"}),"wp:term":({"taxonomy":"category","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/categories?post=1910063"},{"taxonomy":"post_tag","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tags?post=1910063"},{"taxonomy":"_tc_cb_tag_taxonomy","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=1910063"},{"taxonomy":"tc_stories_tax","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=1910063"},{"taxonomy":"tc_event","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tc_event?post=1910063"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})},"_embedded":{"authors":({"id":133574219,"name":"Eric Peckham","url":"","description":"","link":"https://techcrunch.com/author/eric-peckham/","slug":"eric-peckham","avatar_urls":{"24":"https://secure.gravatar.com/avatar/19ed60d94ee0ead84d080f16c9cf9f71?s=24&d=identicon&r=g","48":"https://secure.gravatar.com/avatar/19ed60d94ee0ead84d080f16c9cf9f71?s=48&d=identicon&r=g","96":"https://secure.gravatar.com/avatar/19ed60d94ee0ead84d080f16c9cf9f71?s=96&d=identicon&r=g"},"links":{"homepage":"http://monetizingmedia.com","twitter":"https://twitter.com/epeckham","linkedin":"https://linkedin.com/in/epeckham","crunchbase":"https://www.crunchbase.com/person/eric-peckham"},"position":"Media Columnist","cbDescription":"
Eric Peckham is TechCrunch's Media Columnist. He focuses on analysis of interactive media, non-interactive media, content creation platforms, communications tools, and education. Separate from TechCrunch, he writes the popular Monetizing Media newsletter.
Eric Peckham is TechCrunch's Media Columnist. He focuses on analysis of interactive media, non-interactive media, content creation platforms, communications tools, and education. Separate from TechCrunch, he writes the popular Monetizing Media newsletter.
n"},"alt_text":"kenzie academy","media_type":"image","mime_type":"image/jpeg","media_details":{"width":3000,"height":2000,"file":"2019/11/Class-1.jpg","sizes":{"thumbnail":{"file":"Class-1.jpg?resize=150,100","width":150,"height":100,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/Class-1.jpg?w=150"},"medium":{"file":"Class-1.jpg?resize=300,200","width":300,"height":200,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/Class-1.jpg?w=300"},"medium_large":{"file":"Class-1.jpg?resize=768,512","width":768,"height":512,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/Class-1.jpg?w=1024"},"large":{"file":"Class-1.jpg?resize=680,453","width":680,"height":453,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/Class-1.jpg?w=680"},"guest-author-32":{"file":"Class-1.jpg?resize=32,32","width":32,"height":32,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/Class-1.jpg?w=32&h=32&crop=1"},"guest-author-50":{"file":"Class-1.jpg?resize=50,50","width":50,"height":50,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/Class-1.jpg?w=50&h=50&crop=1"},"guest-author-64":{"file":"Class-1.jpg?resize=64,64","width":64,"height":64,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/Class-1.jpg?w=64&h=64&crop=1"},"guest-author-96":{"file":"Class-1.jpg?resize=96,96","width":96,"height":96,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/Class-1.jpg?w=96&h=96&crop=1"},"guest-author-128":{"file":"Class-1.jpg?resize=128,128","width":128,"height":128,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/Class-1.jpg?w=128&h=128&crop=1"},"concierge-thumb":{"file":"Class-1.jpg?resize=50,33","width":50,"height":33,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/Class-1.jpg?w=50"},"full":{"file":"Class-1.jpg","width":1024,"height":683,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/Class-1.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"1564537743","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":()},"filesize":4844045},"source_url":"https://techcrunch.com/wp-content/uploads/2019/11/Class-1.jpg","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/media/1910065"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/media"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/types/attachment"}),"replies":({"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/comments?post=1910065"}),"author":({"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/133574219"})}}),"wp:term":(({"id":1342,"link":"https://techcrunch.com/education/","name":"Education","slug":"education","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":(),"_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/categories/1342"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/categories"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=1342"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=1342"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=1342"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}},{"id":576602978,"link":"https://techcrunch.com/funding/","name":"Funding","slug":"funding","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":(),"_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/categories/576602978"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/categories"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=576602978"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=576602978"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=576602978"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}},{"id":17396,"link":"https://techcrunch.com/tc/","name":"TC","slug":"tc","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":(),"_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/categories/17396"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/categories"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=17396"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=17396"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=17396"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}}),({"id":576712665,"link":"https://techcrunch.com/tag/community-investment-management/","name":"Community Investment Management","slug":"community-investment-management","taxonomy":"post_tag","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/tags/576712665"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/tags"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=576712665"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=576712665"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=576712665"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=576712665"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=576712665"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}},{"id":449559349,"link":"https://techcrunch.com/tag/income-share-agreements/","name":"Income Share Agreements","slug":"income-share-agreements","taxonomy":"post_tag","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/tags/449559349"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/tags"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=449559349"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=449559349"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=449559349"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=449559349"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=449559349"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}},{"id":576712664,"link":"https://techcrunch.com/tag/kenzie-academy/","name":"Kenzie Academy","slug":"kenzie-academy","taxonomy":"post_tag","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/tags/576712664"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/tags"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=576712664"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=576712664"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=576712664"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=576712664"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=576712664"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}}),(),(),())}},{"id":1909002,"date":"2019-11-07T13:52:30","date_gmt":"2019-11-07T21:52:30","guid":{"rendered":"https://techcrunch.com/?p=1909002"},"modified":"2019-11-07T13:52:30","modified_gmt":"2019-11-07T21:52:30","slug":"how-microsoft-is-trying-to-become-more-innovative","status":"publish","type":"post","link":"https://techcrunch.com/2019/11/07/how-microsoft-is-trying-to-become-more-innovative/","title":{"rendered":"How Microsoft is trying to become more innovative"},"content":{"rendered":"
Microsoft Research is a globally distributed playground for people interested in solving fundamental science problems.
n
These projects often focus on machine learning and artificial intelligence, and since Microsoft is on a mission to infuse all of its products with more AI smarts, it’s no surprise that it’s also seeking ways to integrate Microsoft Research’s innovations into the rest of the company.
n
Across the board, the company is trying to find ways to become more innovative, especially around its work in AI, and it’s putting processes in place to do so. Microsoft is unusually open about this process, too, and actually made it somewhat of a focus this week at Ignite, a yearly conference that typically focuses more on technical IT management topics.
n
At Ignite,u00a0Microsoft will for the first time present these projects externally at a dedicated keynote. That feels similar to what Google used to do with its ATAP group at its I/O events and is obviously meant to showcase the cutting-edge innovation that happens inside of Microsoft (outside of making Excel smarter).
n
To manage its AI innovation efforts, Microsoft created the Microsoft AI group led by VP Mitra Azizirad, who’s tasked with establishing thought leadership in this space internally and externally, and helping the company itself innovate faster (Microsoft’s AI for Good projects also fall under this group’s purview). I sat down with Azizirad to get a better idea of what her team is doing and how she approaches getting companies to innovate around AI and bring research projects out of the lab.
n
“We began to put together a narrative for the company of what it really means to be in an AI-driven world and what we look at from a differentiated perspective,” Azizirad said. “What we’ve done in this area is something that has resonated and landed well. And now we’re including AI, but we’re expanding beyond it to other paradigm shifts like human-machine interaction, future of computing and digital responsibility, as more than just a set of principles and practices but an area of innovation in and of itself.”
n
Currently, Microsoft is doing a very good job at talking and thinking about horizon one opportunities, as well as horizon three projects that are still years out, she said. “Horizon two, we need to get better at, and that’s what we’re doing.”
n
It’s worth stressing that Microsoft AI, which launched about two years ago, marks the first time there’s a business, marketing and product management team associated with Microsoft Research, so the team does get a lot of insights into upcoming technologies. Just in the last couple of years, Microsoft has published more than 6,000 research papers on AI, some of which clearly have a future in the company’s products.
","protected":false},"excerpt":{"rendered":"
Microsoft Research is a globally distributed playground for people interested in solving fundamental science problems. These projects often focus on machine learning and artificial intelligence, and since Microsoft is on a mission to infuse all of its products with more AI smarts, it’s no surprise that it’s also seeking ways to integrate Microsoft Research’s innovations (…)
n","protected":false},"author":34511731,"featured_media":1909051,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"outcome":"","status":"","crunchbase_tag":0,"amp_status":"","relegenceEntities":(),"relegenceSubjects":(),"jetpack_publicize_message":"How Microsoft is trying to become more innovative https://tcrn.ch/2pQpxTh by @fredericl"},"categories":(424613844,449557044,17396),"tags":(449554092,25366,81,449554051,40978,637,94985,827),"crunchbase_tag":(201340698),"tc_stories_tax":(),"tc_event":(),"jetpack_featured_media_url":"https://techcrunch.com/wp-content/uploads/2019/11/00100lPORTRAIT_00100_BURST20191106093518663_COVER.jpg","jetpack_publicize_connections":(),"shortlink":"https://tcrn.ch/2pQpxTh","rapidData":{"pt":"","pct":""},"featured":false,"subtitle":"","fundingRound":false,"seoTitle":"","seoDescription":"","premiumContent":true,"premiumCutoffPercent":0.38,"tc_cb_mapping":({"slug":"microsoft-research","cb_name":"Microsoft Research","cb_slug":"microsoft-research-organization","cb_link":"https://crunchbase.com/organization/microsoft-research"},{"slug":"google","cb_name":"Google","cb_slug":"google-organization","cb_link":"https://crunchbase.com/organization/google"},{"slug":"google","cb_name":"Google","cb_slug":"google-organization","cb_link":"https://crunchbase.com/organization/google"},{"slug":"harry-shum","cb_name":"Harry Shum","cb_slug":"harry-shum-person","cb_link":"https://crunchbase.com/person/harry-shum"},{"slug":"microsoft","cb_name":"Microsoft","cb_slug":"microsoft-organization","cb_link":"https://crunchbase.com/organization/microsoft"},{"slug":"microsoft-research","cb_name":"Microsoft Research","cb_slug":"microsoft-research-organization","cb_link":"https://crunchbase.com/organization/microsoft-research"}),"associatedEvent":null,"event":null,"authors":(34511731),"hideFeaturedImage":false,"_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/posts/1909002"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/posts"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/types/post"}),"replies":({"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/comments?post=1909002"}),"version-history":({"count":11,"href":"https://techcrunch.com/wp-json/wp/v2/posts/1909002/revisions"}),"predecessor-version":({"id":1909700,"href":"https://techcrunch.com/wp-json/wp/v2/posts/1909002/revisions/1909700"}),"authors":({"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/34511731"}),"https://techcrunch.com/edit":({"href":"https://techcrunch.com/wp-admin/post.php?post=1909002&action=edit"}),"author":({"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/34511731"}),"wp:featuredmedia":({"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/media/1909051"}),"wp:attachment":({"href":"https://techcrunch.com/wp-json/wp/v2/media?parent=1909002"}),"wp:term":({"taxonomy":"category","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/categories?post=1909002"},{"taxonomy":"post_tag","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tags?post=1909002"},{"taxonomy":"_tc_cb_tag_taxonomy","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=1909002"},{"taxonomy":"tc_stories_tax","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=1909002"},{"taxonomy":"tc_event","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tc_event?post=1909002"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})},"_embedded":{"authors":({"id":34511731,"name":"Frederic Lardinois","url":"","description":"","link":"https://techcrunch.com/author/frederic-lardinois/","slug":"frederic-lardinois","avatar_urls":{"24":"https://secure.gravatar.com/avatar/55542aa717199728948f628edc1170b1?s=24&d=identicon&r=g","48":"https://secure.gravatar.com/avatar/55542aa717199728948f628edc1170b1?s=48&d=identicon&r=g","96":"https://secure.gravatar.com/avatar/55542aa717199728948f628edc1170b1?s=96&d=identicon&r=g"},"links":{"homepage":"http://www.siliconfilter.com","facebook":"https://www.facebook.com/frederic","twitter":"https://twitter.com/fredericl","linkedin":"https://www.linkedin.com/in/fredericlardinois","crunchbase":"https://www.crunchbase.com/person/frederic-lardinois"},"position":"Writer","cbDescription":"
Before he joined TechCrunch in 2012, he founded SiliconFilter and wrote for ReadWriteWeb (now ReadWrite). Frederic covers enterprise, cloud, developer tools, Google, Microsoft, gadgets, transportation and anything else he finds interesting. He owns just over a 50th of a bitcoin.
Before he joined TechCrunch in 2012, he founded SiliconFilter and wrote for ReadWriteWeb (now ReadWrite). Frederic covers enterprise, cloud, developer tools, Google, Microsoft, gadgets, transportation and anything else he finds interesting. He owns just over a 50th of a bitcoin.
","cbAvatar":"https://crunchbase-production-res.cloudinary.com/image/upload/v1475769824/k1kkyeeoiyvoajpzbtgv.png","twitter":"fredericl","_links":{"self":({"href":"https://techcrunch.com/wp-json/tc/v1/users/34511731"}),"collection":({"href":"https://techcrunch.com/wp-json/tc/v1/users"})}}),"wp:featuredmedia":({"id":1909051,"date":"2019-11-06T09:27:42","slug":"00100lportrait_00100_burst20191106093518663_cover","type":"attachment","link":"https://techcrunch.com/2019/11/07/how-microsoft-is-trying-to-become-more-innovative/00100lportrait_00100_burst20191106093518663_cover/","title":{"rendered":"Microsoft logo at Ignite 2019"},"author":34511731,"license":{"source_key":"other","source":"TechCrunch"},"authors":(34511731),"caption":{"rendered":"
Microsoft logo at Ignite 2019
n"},"alt_text":"Microsoft logo at Ignite 2019","media_type":"image","mime_type":"image/jpeg","media_details":{"width":4032,"height":3024,"file":"2019/11/00100lPORTRAIT_00100_BURST20191106093518663_COVER.jpg","sizes":{"thumbnail":{"file":"00100lPORTRAIT_00100_BURST20191106093518663_COVER.jpg?resize=150,113","width":150,"height":113,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/00100lPORTRAIT_00100_BURST20191106093518663_COVER.jpg?w=150"},"medium":{"file":"00100lPORTRAIT_00100_BURST20191106093518663_COVER.jpg?resize=300,225","width":300,"height":225,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/00100lPORTRAIT_00100_BURST20191106093518663_COVER.jpg?w=300"},"medium_large":{"file":"00100lPORTRAIT_00100_BURST20191106093518663_COVER.jpg?resize=768,576","width":768,"height":576,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/00100lPORTRAIT_00100_BURST20191106093518663_COVER.jpg?w=1024"},"large":{"file":"00100lPORTRAIT_00100_BURST20191106093518663_COVER.jpg?resize=680,510","width":680,"height":510,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/00100lPORTRAIT_00100_BURST20191106093518663_COVER.jpg?w=680"},"guest-author-32":{"file":"00100lPORTRAIT_00100_BURST20191106093518663_COVER.jpg?resize=32,32","width":32,"height":32,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/00100lPORTRAIT_00100_BURST20191106093518663_COVER.jpg?w=32&h=32&crop=1"},"guest-author-50":{"file":"00100lPORTRAIT_00100_BURST20191106093518663_COVER.jpg?resize=50,50","width":50,"height":50,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/00100lPORTRAIT_00100_BURST20191106093518663_COVER.jpg?w=50&h=50&crop=1"},"guest-author-64":{"file":"00100lPORTRAIT_00100_BURST20191106093518663_COVER.jpg?resize=64,64","width":64,"height":64,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/00100lPORTRAIT_00100_BURST20191106093518663_COVER.jpg?w=64&h=64&crop=1"},"guest-author-96":{"file":"00100lPORTRAIT_00100_BURST20191106093518663_COVER.jpg?resize=96,96","width":96,"height":96,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/00100lPORTRAIT_00100_BURST20191106093518663_COVER.jpg?w=96&h=96&crop=1"},"guest-author-128":{"file":"00100lPORTRAIT_00100_BURST20191106093518663_COVER.jpg?resize=128,128","width":128,"height":128,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/00100lPORTRAIT_00100_BURST20191106093518663_COVER.jpg?w=128&h=128&crop=1"},"concierge-thumb":{"file":"00100lPORTRAIT_00100_BURST20191106093518663_COVER.jpg?resize=50,38","width":50,"height":38,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/00100lPORTRAIT_00100_BURST20191106093518663_COVER.jpg?w=50"},"full":{"file":"00100lPORTRAIT_00100_BURST20191106093518663_COVER.jpg","width":1024,"height":768,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/00100lPORTRAIT_00100_BURST20191106093518663_COVER.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":()},"filesize":3096672},"source_url":"https://techcrunch.com/wp-content/uploads/2019/11/00100lPORTRAIT_00100_BURST20191106093518663_COVER.jpg","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/media/1909051"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/media"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/types/attachment"}),"replies":({"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/comments?post=1909051"}),"author":({"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/34511731"})}}),"wp:term":(({"id":424613844,"link":"https://techcrunch.com/artificial-intelligence-2/","name":"Artificial Intelligence","slug":"artificial-intelligence-2","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":(),"_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/categories/424613844"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/categories"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=424613844"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=424613844"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=424613844"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}},{"id":449557044,"link":"https://techcrunch.com/enterprise/","name":"Enterprise","slug":"enterprise","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":(),"_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/categories/449557044"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/categories"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=449557044"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=449557044"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=449557044"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}},{"id":17396,"link":"https://techcrunch.com/tc/","name":"TC","slug":"tc","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":(),"_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/categories/17396"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/categories"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=17396"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=17396"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=17396"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}}),({"id":449554092,"link":"https://techcrunch.com/tag/autonomous-systems/","name":"autonomous systems","slug":"autonomous-systems","taxonomy":"post_tag","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/tags/449554092"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/tags"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=449554092"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=449554092"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=449554092"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=449554092"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=449554092"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}},{"id":25366,"link":"https://techcrunch.com/tag/cybernetics/","name":"cybernetics","slug":"cybernetics","taxonomy":"post_tag","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/tags/25366"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/tags"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=25366"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=25366"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=25366"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=25366"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=25366"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}},{"id":81,"link":"https://techcrunch.com/tag/google/","name":"Google","slug":"google","taxonomy":"post_tag","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/tags/81"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/tags"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=81"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=81"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=81"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=81"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=81"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}},{"id":449554051,"link":"https://techcrunch.com/tag/harry-shum/","name":"harry shum","slug":"harry-shum","taxonomy":"post_tag","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/tags/449554051"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/tags"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=449554051"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=449554051"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=449554051"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=449554051"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=449554051"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}},{"id":40978,"link":"https://techcrunch.com/tag/machine-learning/","name":"machine learning","slug":"machine-learning","taxonomy":"post_tag","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/tags/40978"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/tags"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=40978"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=40978"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=40978"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=40978"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=40978"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}},{"id":637,"link":"https://techcrunch.com/tag/microsoft/","name":"Microsoft","slug":"microsoft","taxonomy":"post_tag","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/tags/637"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/tags"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=637"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=637"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=637"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=637"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=637"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}},{"id":94985,"link":"https://techcrunch.com/tag/microsoft-research/","name":"Microsoft Research","slug":"microsoft-research","taxonomy":"post_tag","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/tags/94985"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/tags"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=94985"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=94985"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=94985"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=94985"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=94985"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}},{"id":827,"link":"https://techcrunch.com/tag/simulation/","name":"simulation","slug":"simulation","taxonomy":"post_tag","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/tags/827"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/tags"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=827"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=827"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=827"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=827"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=827"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}}),({"id":201340698,"link":"https://techcrunch.com/?taxonomy=_tc_cb_tag_taxonomy&term=microsoft-research-organization","name":"microsoft-research-organization","slug":"microsoft-research-organization","taxonomy":"_tc_cb_tag_taxonomy","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/crunchbase_tag/201340698"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/crunchbase_tag"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/_tc_cb_tag_taxonomy"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?crunchbase_tag=201340698"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_topic?crunchbase_tag=201340698"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}}),(),())}},{"id":1908747,"date":"2019-11-06T08:16:13","date_gmt":"2019-11-06T16:16:13","guid":{"rendered":"https://techcrunch.com/?p=1908747"},"modified":"2019-11-06T08:16:13","modified_gmt":"2019-11-06T16:16:13","slug":"immigrants-from-china-and-india-can-accelerate-the-green-card-process","status":"publish","type":"post","link":"https://techcrunch.com/2019/11/06/immigrants-from-china-and-india-can-accelerate-the-green-card-process/","title":{"rendered":"Immigrants from China and India can accelerate the green card process"},"content":{"rendered":"
nttSophie Alcorn is the founder of Alcorn Immigration Law in Silicon Valley and 2019 Global Law Experts Awardsu2019 u201cLaw Firm of the Year in California for Entrepreneur Immigration Services.u201d She connects people with the businesses and opportunities that expand their lives.t
Securing a green card can feel overwhelming for people in Silicon Valley who were born in India and China. But with the right help and guidance from a skilled immigration attorney, the process can be simpler, smoother and more successful.
n
Limits written into existing immigration laws on both the number of green cards issued each year, as well as the number of green cards available based on country of origin, leave some waiting half a century or more for a green card, with people from India and China facing the longest wait times for employment-based green cards.
n
In this fiscal year, which ended on October 31, 226,000 family-sponsored green cards and 141,918 employment-based green cards were available. And the per-country cap, which is the maximum number of green cards available to individuals born in a particular country, was 25,754.u00a0
n
Although these U.S. laws pose an extra challenge for people born in countries with the highest demand for green cards, if you were born in India or China, there are some things you can do to mitigate this wait.
n
Differentiate yourself
n
The EB-1 green card is considered the u201cfirst preferenceu201d for those who’ll receive offers for employment-based green cards. It offers three unique and accelerated sub-paths:u00a0
n
n
EB-1A green card for individuals of extraordinary abilityu00a0
n
EB-1B green card for outstanding researchers and professors
n
EB-1C green card for multinational managers and executives
n
n
los EB-1A green card for extraordinary ability does not require an employer sponsor or even a job offer, which means itu2019s one of the few self-petition green cards. To demonstrate eligibility,u00a0you must be able to show you have extraordinary ability in the sciences, arts, education, business, or athletics and that you and your work have received national or international acclaim.u00a0
n
Individuals who apply for the EB-1A do not need to obtain labor certification (as required of employers). That means the process is simpler and can be much faster than typical employment-based green cards. Also, an individual applicant may have more flexibility to change jobs than if an employer applied on their behalf.
n
los EB-1B green card for outstanding researchers and professors requires an employer to sponsor you. Candidates for the EB-1B green card must demonstrate great achievements in their academic field.u00a0
n
And finally, the EB-1C green card for multinational managers and executives enables an employer to bring an executive or manager who has been working abroad over to the U.S. to live and work. The EB-1C candidate must have worked outside the U.S. for the employer for at least one year.
n
This Cato Institute analysis estimates individuals born in China and India face waiting eight and nine years, respectively, for an EB-1 green card.u00a0Despite the small and growing backlog for EB-1 green cards for individuals born in China and India, it still remains one of the quicker options. n
n
Invest in a project that creates jobs
","protected":false},"excerpt":{"rendered":"
Securing a green card can feel overwhelming for people in Silicon Valley who were born in India and China. But with the right help and guidance from a skilled immigration attorney, the process can be simpler, smoother and more successful.
n","protected":false},"author":133574325,"featured_media":1908824,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"outcome":"","status":"","crunchbase_tag":0,"amp_status":"","relegenceEntities":(),"relegenceSubjects":(),"jetpack_publicize_message":"Immigrants from China and India can accelerate the green card process https://tcrn.ch/2NLarX9"},"categories":(25515,17396),"tags":(8055,449557076,3054,146155),"crunchbase_tag":(),"tc_stories_tax":(),"tc_event":(),"jetpack_featured_media_url":"https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1085801142.jpg","jetpack_publicize_connections":(),"shortlink":"https://tcrn.ch/2NLarX9","rapidData":{"pt":"","pct":""},"featured":false,"subtitle":"","fundingRound":false,"seoTitle":"","seoDescription":"","premiumContent":true,"premiumCutoffPercent":0.57,"tc_cb_mapping":({"slug":"lawyer","cb_name":"Lawyer","cb_slug":"lawyer-com-organization","cb_link":"https://crunchbase.com/organization/lawyer-com"}),"associatedEvent":null,"event":null,"authors":(1851211),"hideFeaturedImage":false,"_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/posts/1908747"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/posts"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/types/post"}),"replies":({"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/comments?post=1908747"}),"version-history":({"count":4,"href":"https://techcrunch.com/wp-json/wp/v2/posts/1908747/revisions"}),"predecessor-version":({"id":1908999,"href":"https://techcrunch.com/wp-json/wp/v2/posts/1908747/revisions/1908999"}),"authors":({"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/guest-authors/sophie-alcorn"}),"https://techcrunch.com/edit":({"href":"https://techcrunch.com/wp-admin/post.php?post=1908747&action=edit"}),"author":({"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/133574325"}),"wp:featuredmedia":({"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/media/1908824"}),"wp:attachment":({"href":"https://techcrunch.com/wp-json/wp/v2/media?parent=1908747"}),"wp:term":({"taxonomy":"category","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/categories?post=1908747"},{"taxonomy":"post_tag","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tags?post=1908747"},{"taxonomy":"_tc_cb_tag_taxonomy","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=1908747"},{"taxonomy":"tc_stories_tax","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=1908747"},{"taxonomy":"tc_event","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tc_event?post=1908747"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})},"_embedded":{"authors":({"id":1851211,"name":"Sophie Alcorn","link":"https://techcrunch.com/author/sophie-alcorn/","description":"Sophie Alcorn is the founder of Alcorn Immigration Law in Silicon Valley and 2019 Global Law Experts Awardsu2019 u201cLaw Firm of the Year in California for Entrepreneur Immigration Services.u201d She connects people with the businesses and opportunities that expand their lives.","slug":"sophie-alcorn","links":{"twitter":"Sophie_Alcorn"},"position":"Contributor","cbDescription":"Sophie Alcorn is the founder of Alcorn Immigration Law in Silicon Valley and 2019 Global Law Experts Awardsu2019 u201cLaw Firm of the Year in California for Entrepreneur Immigration Services.u201d She connects people with the businesses and opportunities that expand their lives.","cbAvatar":"","twitter":"Sophie_Alcorn"}),"author":({"id":133574325,"name":"Walter Thompson","url":"","description":"","link":"https://techcrunch.com/author/walter-thompson/","slug":"walter-thompson","avatar_urls":{"24":"https://secure.gravatar.com/avatar/c48baf5e713b4021e7aa245ebd096727?s=24&d=identicon&r=g","48":"https://secure.gravatar.com/avatar/c48baf5e713b4021e7aa245ebd096727?s=48&d=identicon&r=g","96":"https://secure.gravatar.com/avatar/c48baf5e713b4021e7aa245ebd096727?s=96&d=identicon&r=g"},"links":{"twitter":"https://twitter.com/yourprotagonist"},"position":"","cbDescription":"","cbAvatar":"","twitter":"yourprotagonist","_links":{"self":({"href":"https://techcrunch.com/wp-json/tc/v1/users/133574325"}),"collection":({"href":"https://techcrunch.com/wp-json/tc/v1/users"})}}),"wp:featuredmedia":({"id":1908824,"date":"2019-11-05T22:08:15","slug":"speed-120","type":"attachment","link":"https://techcrunch.com/2019/11/06/immigrants-from-china-and-india-can-accelerate-the-green-card-process/speed-120/","title":{"rendered":"Speed 120"},"author":133574325,"license":{"source_key":"getty images","person":"picture alliance","person_url":"https://www.gettyimages.com/search/photographer?family=editorial&photographer=picture+alliance"},"authors":(133574325),"caption":{"rendered":"
21 January 2019, Brandenburg, Jacobsdorf: The speedometer of a car indicates the speed of 120 kilometers per hour. Photo: Patrick Pleul/dpa-Zentralbild/ZB (Photo by Patrick Pleul/picture alliance via Getty Images)
n"},"alt_text":"spedometer","media_type":"image","mime_type":"image/jpeg","media_details":{"width":1024,"height":797,"file":"2019/11/GettyImages-1085801142.jpg","sizes":{"thumbnail":{"file":"GettyImages-1085801142.jpg?resize=150,117","width":150,"height":117,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1085801142.jpg?w=150"},"medium":{"file":"GettyImages-1085801142.jpg?resize=300,233","width":300,"height":233,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1085801142.jpg?w=300"},"medium_large":{"file":"GettyImages-1085801142.jpg?resize=768,598","width":768,"height":598,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1085801142.jpg?w=1024"},"large":{"file":"GettyImages-1085801142.jpg?resize=680,529","width":680,"height":529,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1085801142.jpg?w=680"},"guest-author-32":{"file":"GettyImages-1085801142.jpg?resize=32,32","width":32,"height":32,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1085801142.jpg?w=32&h=32&crop=1"},"guest-author-50":{"file":"GettyImages-1085801142.jpg?resize=50,50","width":50,"height":50,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1085801142.jpg?w=50&h=50&crop=1"},"guest-author-64":{"file":"GettyImages-1085801142.jpg?resize=64,64","width":64,"height":64,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1085801142.jpg?w=64&h=64&crop=1"},"guest-author-96":{"file":"GettyImages-1085801142.jpg?resize=96,96","width":96,"height":96,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1085801142.jpg?w=96&h=96&crop=1"},"guest-author-128":{"file":"GettyImages-1085801142.jpg?resize=128,128","width":128,"height":128,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1085801142.jpg?w=128&h=128&crop=1"},"concierge-thumb":{"file":"GettyImages-1085801142.jpg?resize=50,39","width":50,"height":39,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1085801142.jpg?w=50"},"full":{"file":"GettyImages-1085801142.jpg","width":1024,"height":797,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1085801142.jpg"}},"image_meta":{"aperture":"0","credit":"picture alliance via Getty Image","camera":"","caption":"21 January 2019, Brandenburg, Jacobsdorf: The speedometer of a car indicates the speed of 120 kilometers per hour. Photo: Patrick Pleul/dpa-Zentralbild/ZB (Photo by Patrick Pleul/picture alliance via Getty Images)","created_timestamp":"0","copyright":"(c) dpa-Zentralbild","focal_length":"0","iso":"0","shutter_speed":"0","title":"Speed 120","orientation":"0","keywords":("Economy,economy,environment,Car,Intercourse,Policy,Pollution of ")},"filesize":90089},"source_url":"https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1085801142.jpg","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/media/1908824"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/media"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/types/attachment"}),"replies":({"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/comments?post=1908824"}),"author":({"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/133574325"})}}),"wp:term":(({"id":25515,"link":"https://techcrunch.com/column/","name":"Column","slug":"column","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":(),"_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/categories/25515"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/categories"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=25515"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=25515"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=25515"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}},{"id":17396,"link":"https://techcrunch.com/tc/","name":"TC","slug":"tc","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":(),"_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/categories/17396"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/categories"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=17396"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=17396"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=17396"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}}),({"id":8055,"link":"https://techcrunch.com/tag/america/","name":"america","slug":"america","taxonomy":"post_tag","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/tags/8055"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/tags"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=8055"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=8055"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=8055"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=8055"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=8055"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}},{"id":449557076,"link":"https://techcrunch.com/tag/china/","name":"China","slug":"china","taxonomy":"post_tag","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/tags/449557076"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/tags"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=449557076"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=449557076"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=449557076"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=449557076"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=449557076"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}},{"id":3054,"link":"https://techcrunch.com/tag/india/","name":"india","slug":"india","taxonomy":"post_tag","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/tags/3054"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/tags"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=3054"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=3054"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=3054"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=3054"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=3054"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}},{"id":146155,"link":"https://techcrunch.com/tag/lawyer/","name":"lawyer","slug":"lawyer","taxonomy":"post_tag","_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/tags/146155"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/tags"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}),"wp:post_type":({"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=146155"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=146155"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=146155"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=146155"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=146155"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})}}),(),(),())}})},"isAdminBar":"","marketoEventId":"1004","marketoBrandStudioId":"1740","menus":{"main":({"id":1899845,"order":1,"parent":0,"text":"Disrupt Berlin 2019","url":"/events/disrupt-berlin-2019/tickets?ref=leftnav","attr":"","target":"","classes":("text--green","text--bold"),"description":"","object_id":1899845,"object":"custom","type":"custom","type_label":"Custom Link","children":()},{"id":335981,"order":2,"parent":0,"text":"Startups","url":"https://techcrunch.com/startups/","attr":"","target":"","classes":(""),"description":"","object_id":20429,"object":"category","type":"taxonomy","type_label":"Category","children":()},{"id":1599989,"order":3,"parent":0,"text":"Apps","url":"https://techcrunch.com/apps/","attr":"","target":"","classes":(""),"description":"","object_id":449557102,"object":"category","type":"taxonomy","type_label":"Category","children":()},{"id":335983,"order":4,"parent":0,"text":"Gadgets","url":"https://techcrunch.com/gadgets/","attr":"","target":"","classes":(""),"description":"","object_id":449557086,"object":"category","type":"taxonomy","type_label":"Category","children":()},{"id":335986,"order":5,"parent":0,"text":"Videos","url":"/video/","attr":"","target":"","classes":(""),"description":"","object_id":335986,"object":"custom","type":"custom","type_label":"Custom Link","children":()},{"id":1761192,"order":6,"parent":0,"text":"Audio","url":"https://techcrunch.com/pages/podcasts/","attr":"","target":"","classes":(""),"description":"","object_id":1760429,"object":"page","type":"post_type","type_label":"Page","children":()},{"id":1781882,"order":7,"parent":0,"text":"Extra Crunch","url":"/extracrunch/","attr":"","target":"","classes":(""),"description":"","object_id":1781882,"object":"custom","type":"custom","type_label":"Custom Link","children":()},{"id":1599992,"order":8,"parent":0,"text":"Newsletters","url":"/newsletter","attr":"","target":"","classes":(""),"description":"","object_id":1599992,"object":"custom","type":"custom","type_label":"Custom Link","children":()},{"id":1599990,"order":9,"parent":0,"text":"Events","url":"/events/","attr":"","target":"","classes":(""),"description":"","object_id":1599990,"object":"custom","type":"custom","type_label":"Custom Link","children":()},{"id":1752899,"order":10,"parent":0,"text":"Advertise","url":"https://techcrunch.com/pages/advertisement-events-calendar/","attr":"","target":"","classes":(""),"description":"","object_id":1416499,"object":"page","type":"post_type","type_label":"Page","children":()},{"id":1599991,"order":11,"parent":0,"text":"u2014","url":"#","attr":"","target":"","classes":(""),"description":"","object_id":1599991,"object":"custom","type":"custom","type_label":"Custom Link","children":()},{"id":1855693,"order":12,"parent":0,"text":"Crunchbase","url":"http://crunchbase.com","attr":"","target":"","classes":(""),"description":"","object_id":1855693,"object":"custom","type":"custom","type_label":"Custom Link","children":()}),"startup-battlefield":({"id":1602061,"order":1,"parent":0,"text":"About","url":"/startup-battlefield/about/","attr":"","target":"","classes":(""),"description":"","object_id":1602061,"object":"custom","type":"custom","type_label":"Custom Link","children":()},{"id":1602062,"order":2,"parent":0,"text":"FAQ","url":"/startup-battlefield/faq/","attr":"","target":"","classes":(""),"description":"","object_id":1602062,"object":"custom","type":"custom","type_label":"Custom Link","children":()},{"id":1602065,"order":3,"parent":0,"text":"Battlefield Home","url":"/startup-battlefield/","attr":"","target":"","classes":(""),"description":"","object_id":1602065,"object":"custom","type":"custom","type_label":"Custom Link","children":()},{"id":1602063,"order":4,"parent":0,"text":"Leaderboard","url":"/startup-battlefield/leaderboard/","attr":"","target":"","classes":(""),"description":"","object_id":1602063,"object":"custom","type":"custom","type_label":"Custom Link","children":()},{"id":1787197,"order":5,"parent":0,"text":"Apply Now","url":"https://apply.techcrunch.com","attr":"","target":"","classes":("apply-now-link"),"description":"","object_id":1787197,"object":"custom","type":"custom","type_label":"Custom Link","children":()}),"footer":({"id":1787716,"order":1,"parent":0,"text":"TechCrunch","url":"https://techcrunch.com","attr":"","target":"","classes":(""),"description":"","object_id":1787716,"object":"custom","type":"custom","type_label":"Custom Link","children":()},{"id":1601925,"order":2,"parent":0,"text":"Privacy Policy","url":"https://policies.oath.com/xw/en/oath/privacy/intl/index.html","attr":"","target":"","classes":(""),"description":"","object_id":1601925,"object":"custom","type":"custom","type_label":"Custom Link","children":()},{"id":1909318,"order":3,"parent":0,"text":"Do Not Sell My Personal Information","url":"https://techcrunch.mydashboard.oath.com/","attr":"","target":"","classes":(""),"description":"","object_id":1909318,"object":"custom","type":"custom","type_label":"Custom Link","children":()},{"id":1601926,"order":4,"parent":0,"text":"About Our Ads","url":"http://adinfo.aol.com/about-our-ads/","attr":"","target":"","classes":(""),"description":"","object_id":1601926,"object":"custom","type":"custom","type_label":"Custom Link","children":()},{"id":1687671,"order":5,"parent":0,"text":"Code of Conduct","url":"https://techcrunch.com/pages/code-of-conduct/","attr":"","target":"","classes":(""),"description":"","object_id":1678717,"object":"page","type":"post_type","type_label":"Page","children":()},{"id":1601928,"order":6,"parent":0,"text":"Terms of Service","url":"https://policies.oath.com/xw/en/oath/terms/otos/index.html","attr":"","target":"","classes":(""),"description":"","object_id":1601928,"object":"custom","type":"custom","type_label":"Custom Link","children":()}),"submenu":({"id":1599997,"order":1,"parent":0,"text":"Topics","url":"#","attr":"","target":"","classes":(""),"description":"","object_id":1599997,"object":"custom","type":"custom","type_label":"Custom Link","children":({"id":1600003,"order":2,"parent":1599997,"text":"Social","url":"https://techcrunch.com/social/","attr":"","target":"","classes":(""),"description":"How technology is shaping the way we live with each other","object_id":3457,"object":"category","type":"taxonomy","type_label":"Category","children":()},{"id":1600004,"order":3,"parent":1599997,"text":"Mobile","url":"https://techcrunch.com/mobile/","attr":"","target":"","classes":(""),"description":"The apps, platforms and businesses redefining how we use computers","object_id":449557028,"object":"category","type":"taxonomy","type_label":"Category","children":()},{"id":1600005,"order":4,"parent":1599997,"text":"Enterprise","url":"https://techcrunch.com/enterprise/","attr":"","target":"","classes":(""),"description":"How cloud computing, big data and new devices are changing work","object_id":449557044,"object":"category","type":"taxonomy","type_label":"Category","children":()})},{"id":1599998,"order":5,"parent":0,"text":"About","url":"#","attr":"","target":"","classes":(""),"description":"","object_id":1599998,"object":"custom","type":"custom","type_label":"Custom Link","children":({"id":1601717,"order":6,"parent":1599998,"text":"Staff","url":"/pages/about-techcrunch","attr":"","target":"","classes":(""),"description":"","object_id":1601717,"object":"custom","type":"custom","type_label":"Custom Link","children":()},{"id":1600007,"order":7,"parent":1599998,"text":"Contact Us","url":"https://techcrunch.com/pages/contact-us/","attr":"","target":"","classes":(""),"description":"","object_id":672,"object":"page","type":"post_type","type_label":"Page","children":()},{"id":1600006,"order":8,"parent":1599998,"text":"Advertising Opportunities","url":"https://techcrunch.com/pages/advertisement-events-calendar/","attr":"","target":"","classes":(""),"description":"","object_id":1416499,"object":"page","type":"post_type","type_label":"Page","children":()})},{"id":1600000,"order":9,"parent":0,"text":"More TechCrunch","url":"#","attr":"","target":"","classes":(""),"description":"","object_id":1600000,"object":"custom","type":"custom","type_label":"Custom Link","children":({"id":1600009,"order":10,"parent":1600000,"text":"Startup Battlefield","url":"/startup-battlefield","attr":"","target":"","classes":(""),"description":"","object_id":1600009,"object":"custom","type":"custom","type_label":"Custom Link","children":()},{"id":1795710,"order":11,"parent":1600000,"text":"Sponsored Content","url":"/sponsored","attr":"","target":"","classes":(""),"description":"","object_id":1795710,"object":"custom","type":"custom","type_label":"Custom Link","children":()},{"id":1897679,"order":12,"parent":1600000,"text":"Brex Startup Data Hub","url":"/pages/brex/","attr":"","target":"","classes":(""),"description":"","object_id":1897679,"object":"custom","type":"custom","type_label":"Custom Link","children":()},{"id":1600010,"order":13,"parent":1600000,"text":"Include","url":"/include/","attr":"","target":"","classes":(""),"description":"","object_id":1600010,"object":"custom","type":"custom","type_label":"Custom Link","children":()},{"id":1833332,"order":14,"parent":1600000,"text":"Unicorn Leaderboard","url":"https://techcrunch.com/unicorn-leaderboard/","attr":"","target":"","classes":(""),"description":"","object_id":1208000,"object":"page","type":"post_type","type_label":"Page","children":()},{"id":1833377,"order":15,"parent":1600000,"text":"Crunchbase","url":"http://crunchbase.com/","attr":"","target":"","classes":(""),"description":"","object_id":1833377,"object":"custom","type":"custom","type_label":"Custom Link","children":()},{"id":1600012,"order":16,"parent":1600000,"text":"Crunchboard","url":"http://crunchboard.com","attr":"","target":"","classes":(""),"description":"","object_id":1600012,"object":"custom","type":"custom","type_label":"Custom Link","children":()},{"id":1620756,"order":17,"parent":1600000,"text":"Apply to Startup Events","url":"https://techcrunch.com/pages/tc-startup-programs/","attr":"","target":"","classes":(""),"description":"","object_id":1617703,"object":"page","type":"post_type","type_label":"Page","children":()})},{"id":1600001,"order":18,"parent":0,"text":"Read Anywhere","url":"#","attr":"","target":"","classes":(""),"description":"","object_id":1600001,"object":"custom","type":"custom","type_label":"Custom Link","children":({"id":1600013,"order":19,"parent":1600001,"text":"App Store","url":"https://itunes.apple.com/us/app/techcrunch/id526058642?mt=8","attr":"","target":"","classes":(""),"description":"","object_id":1600013,"object":"custom","type":"custom","type_label":"Custom Link","children":()},{"id":1600014,"order":20,"parent":1600001,"text":"Google Play","url":"https://play.google.com/store/apps/details?id=com.aol.mobile.techcrunch","attr":"","target":"","classes":(""),"description":"","object_id":1600014,"object":"custom","type":"custom","type_label":"Custom Link","children":()})},{"id":1600002,"order":21,"parent":0,"text":"International","url":"#","attr":"","target":"","classes":(""),"description":"","object_id":1600002,"object":"custom","type":"custom","type_label":"Custom Link","children":({"id":1600015,"order":22,"parent":1600002,"text":"China","url":"http://techcrunch.cn/","attr":"","target":"","classes":(""),"description":"","object_id":1600015,"object":"custom","type":"custom","type_label":"Custom Link","children":()},{"id":1600016,"order":23,"parent":1600002,"text":"Japan","url":"http://jp.techcrunch.com/","attr":"","target":"","classes":(""),"description":"","object_id":1600016,"object":"custom","type":"custom","type_label":"Custom Link","children":()})}),"include":({"id":1601974,"order":1,"parent":0,"text":"Our Mission","url":"/include/mission-statement","attr":"","target":"","classes":(""),"description":"","object_id":1601974,"object":"custom","type":"custom","type_label":"Custom Link","children":()},{"id":1601975,"order":2,"parent":0,"text":"Office Hours","url":"/include/office-hours","attr":"","target":"","classes":(""),"description":"","object_id":1601975,"object":"custom","type":"custom","type_label":"Custom Link","children":()}),"video-hub":({"id":1605165,"order":1,"parent":0,"text":"News","url":"/shows/tctv-news","attr":"","target":"","classes":(""),"description":"","object_id":1605165,"object":"custom","type":"custom","type_label":"Custom Link","children":()},{"id":1605166,"order":2,"parent":0,"text":"Gadgets","url":"/shows/gadgets","attr":"","target":"","classes":(""),"description":"","object_id":1605166,"object":"custom","type":"custom","type_label":"Custom Link","children":()},{"id":1605167,"order":3,"parent":0,"text":"Features","url":"/shows/features","attr":"","target":"","classes":(""),"description":"","object_id":1605167,"object":"custom","type":"custom","type_label":"Custom Link","children":()},{"id":1605168,"order":4,"parent":0,"text":"Reviews","url":"/shows/reviews","attr":"","target":"","classes":(""),"description":"","object_id":1605168,"object":"custom","type":"custom","type_label":"Custom Link","children":()},{"id":1605169,"order":5,"parent":0,"text":"Interviews","url":"/shows/interviews","attr":"","target":"","classes":(""),"description":"","object_id":1605169,"object":"custom","type":"custom","type_label":"Custom Link","children":()},{"id":1605170,"order":6,"parent":0,"text":"Apps","url":"/shows/apps","attr":"","target":"","classes":(""),"description":"","object_id":1605170,"object":"custom","type":"custom","type_label":"Custom Link","children":()},{"id":1605171,"order":7,"parent":0,"text":"Disrupt","url":"/shows/techcrunch-disrupt","attr":"","target":"","classes":(""),"description":"","object_id":1605171,"object":"custom","type":"custom","type_label":"Custom Link","children":()},{"id":1605172,"order":8,"parent":0,"text":"Battlefield","url":"/shows/techcrunch-battlefield","attr":"","target":"","classes":(""),"description":"","object_id":1605172,"object":"custom","type":"custom","type_label":"Custom Link","children":()},{"id":1605173,"order":9,"parent":0,"text":"Sessions","url":"/shows/tc-sessions","attr":"","target":"","classes":(""),"description":"","object_id":1605173,"object":"custom","type":"custom","type_label":"Custom Link","children":()},{"id":1605174,"order":10,"parent":0,"text":"Crunch Report","url":"/shows/crunch-report","attr":"","target":"","classes":(""),"description":"","object_id":1605174,"object":"custom","type":"custom","type_label":"Custom Link","children":()},{"id":1605175,"order":11,"parent":0,"text":"Judah vs the Machines","url":"/shows/judah-vs-the-machines","attr":"","target":"","classes":(""),"description":"","object_id":1605175,"object":"custom","type":"custom","type_label":"Custom Link","children":()},{"id":1605176,"order":12,"parent":0,"text":"Down Round","url":"/shows/down-round","attr":"","target":"","classes":(""),"description":"","object_id":1605176,"object":"custom","type":"custom","type_label":"Custom Link","children":()},{"id":1605177,"order":13,"parent":0,"text":"Trust Disrupted","url":"/shows/trust-disrupted","attr":"","target":"","classes":(""),"description":"","object_id":1605177,"object":"custom","type":"custom","type_label":"Custom Link","children":()},{"id":1605178,"order":14,"parent":0,"text":"Built in Brooklyn","url":"/shows/built-in-brooklyn","attr":"","target":"","classes":(""),"description":"","object_id":1605178,"object":"custom","type":"custom","type_label":"Custom Link","children":()},{"id":1605179,"order":15,"parent":0,"text":"Inside Jobs","url":"/shows/inside-jobs","attr":"","target":"","classes":(""),"description":"","object_id":1605179,"object":"custom","type":"custom","type_label":"Custom Link","children":()},{"id":1605180,"order":16,"parent":0,"text":"TC Cribs","url":"/shows/tc-cribs","attr":"","target":"","classes":(""),"description":"","object_id":1605180,"object":"custom","type":"custom","type_label":"Custom Link","children":()})},"playlistData":{"homepage":(),"videohub":()},"entities":{"posts":({"id":1910246,"date":"2019-11-09T14:16:36","date_gmt":"2019-11-09T22:16:36","guid":{"rendered":"https://techcrunch.com/?p=1910246"},"modified":"2019-11-09T14:16:36","modified_gmt":"2019-11-09T22:16:36","slug":"can-america-ever-rebuild-its-neighborhoods-and-communities","status":"publish","type":"post","link":"https://techcrunch.com/2019/11/09/can-america-ever-rebuild-its-neighborhoods-and-communities/","title":{"rendered":"Can America ever rebuild its neighborhoods and communities?"},"content":{"rendered":"
We talk a lot about startup ecosystems around these parts, and for good reason. Strong ecosystems have great reservoirs of talent congregated close together, a culture built around helping one another on ambitious projects, and sufficient risk capital to ensure that interesting projects have the resources to get underway.
n
Strip off the ecosystem layer though, and you are left with the actual, physical manifestation of a city or region u2014 its housing, its transportation and mobility options, and its infrastructure. And if Charles Marohnu2019s Strong Towns: A Bottom-Up Revolution to Rebuild American Prosperityu00a0is any indication, a whole heck of a swath of America has little hope of ever tapping into the modern knowledge economy or creating the kind of sustainable growth that builds u201cStrong Towns.u201d
n
Across the country, Marohn sees evidence of what he dubs a u201cMunicipal Ponzi scheme.u201d Cities u2014 armed with economic development dollars and consultants galore u2014 focus their energies and budgets on new housing subdivisions as well as far-flung, auto-dependent office parks and strip malls, all the while ignoring the long-term debt, maintenance costs, and municipal burdens they are transferring to future generations of residents. u201cThe growth creates an illusion of wealth, a broad, cultural misperception that the growing community is become (sic) stronger and more prosperous. Instead, with each new development, they become increasingly more insolvent,u201d the author writes.
n
He provides a multitude of examples, but few are as striking as that of Lafayette, Louisiana:
n
As one example, the city of Lafayette, Louisiana, had 5 feet of pipe per person in 1949. By 2015, that had grown to 50 feet, an increase of 1,000%. They had 2.4 fire hydrants per 1,000 people in 1949, but by 2015, they had 51.3. This is a 2,140% increase. Over the same period, median household income in Lafayette grew just 160% from an inflation-adjusted $27,700 to $45,000. And if national trends hold locally in Lafayette, which they almost certainly do, household savings decreased while personal debt skyrocketed. Lafayette grew its liabilities thousands of times over in service of a theory of national growth, yet its families are poorer.
n
The author contextualizes just how weird the modern American suburb and community is in the grand sweep of human history, where co-location, walkability, and human-scale density werenu2019t just norms, but necessities. The lack of thoughtful, dynamic planning that allows cities to adapt and evolve over time eventually comes to tear at the vitality of the town itself. u201cOnly the richest country in the world could build so much and make such poor use of it.u201d
n
Marohn has spent decades in urban planning and also runs Strong Towns, a non-profit advocacy organization that tries to create more sustainable cities by attempting to guide the urban planning conversation toward better models of adaptable growth. He brings an authority to the topic that is heartening, and the book is absolutely on the right vector on how to start to think about urban planning going forward.
n
In addition to his discussions around municipal finance, he makes the critical connections between urban planning and some of the most pressing challenges facing America today. He notes how the disintegration of tight-knit communities has exacerbated issues like drug abuse and mental health, and how the focus on big-box retail development has undermined smaller-scale entrepreneurship.
n
Even more heartening in some ways is that the solutions are seemingly so easy. For example, one is to simply account for the true, long-term costs of infrastructure and economic development dollars, properly accounting for u201cvalue per acre.u201d
n
Yet, the flaws in the book are manifold, and I couldnu2019t help but shake my head on numerous occasions at the extent to which movements to improve urban planning always seem to shudder on the weight of reality.
n
Nowhere are those flaws more glaring than over the actual preferences of the residents of these cities themselves. As anyone who lives in San Francisco or Palo Alto understands, there is a serious contingent of NIMBYs who consistently vote against housing and density regardless of its effects on inequality or urban quality. Kim-Mai Cutler wrote one of the definitive pieces on this topic five years ago right here at TechCrunch, and yet, all these years later, the same dynamics still animates local politics in California and across the world.
The prescriptions offered in Strong Towns are not only correct, they are almost incontestable. u201cInstead of prioritizing maintenance based on condition or age, cities must prioritize based on financial productivity,u201d Marohn writes. Public dollars should be spent on the highest-impact maintenance projects. Who is really against that?
n
But, people are, as evidenced by city council meetings all across the United States and the simple ground truth that cities donu2019t spend their dollars wisely. Whether your issue is housing, or climate change, or economic development, or inequality, the reality is that residents vote, and their voices are heard. That leads to Marohn writing:
n
As a voter, as a property owner within a municipal corporation, as a person living cooperatively with my neighbors in a community, I can respect that some people prefer development styles that are financially ruinous to my city. My local government should not feel any obligation to provide those options, particularly at the price points people expect.
n
Yet, what should one do if 70-80% of a cityu2019s voters literally want to jump off the proverbial cliff?
n
Ultimately, should cities be responsive to their own voters? If San Francisco refuses to build more transit-oriented development and in the process exacerbates the climate change literally setting the Bay Area on fire, shouldnu2019t the damn voters burn straight to the ground?
n
n
n
Peak California liberalism is painting a mural honoring a 16 year-old climate activist within a year of her rise to prominence while spending the last 20 years refusing to build the dense multifamily housing we need to actually reduce our impact on the environment. https://t.co/9w56sbtNRy
Marohn, who talks over several pages of his political evolution from Republican to complex libertarian communalist, never faithfully addresses this core problem with the Strong Towns thesis, or indeed, the entire activism around urban politics today. u201cAmerican culture spends a lot of time debating what should be done, but hardly any time discussing who should make the decision,u201d he writes. But we do u2014 we did u2014 discuss who makes the decisions, and our political systems actively respond to those decision-makers: local voters.
n
American towns are in a perilous state u2013 and that is precisely what people demanded and received. Marohn criticizes the planning profession for its lack of municipal sustainability, but seemingly is willing to substitute one group of far-flung experts with another to override the locals, presumably just with a different (better?) set of values.
n
In the final analysis, Strong Towns the book gets the fundamentals right. But will it change minds? Iu2019m doubtful. It certainly doesnu2019t offer a clear guidebook on how local leaders can start to educate their neighbors and build the kinds of voter blocs required to get local, democratic change on these issues. Ultimately, the book feels like a smaller footnote to the worthy work of Strong Towns the organization, which ultimately will drive the activity needed to build change on these issues.
We talk a lot about startup ecosystems around these parts, and for good reason. Strong ecosystems have great reservoirs of talent congregated close together, a culture built around helping one another on ambitious projects, and sufficient risk capital to ensure that interesting projects have the resources to get underway. Strip off the ecosystem layer though, (…)
n","protected":false},"author":15408904,"featured_media":1910248,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"outcome":"","status":"","crunchbase_tag":0,"amp_status":"","relegenceEntities":(),"relegenceSubjects":(),"jetpack_publicize_message":"Can America ever rebuild its neighborhoods and communities? https://tcrn.ch/32xSWiq"},"categories":(576604891,15986864,13217),"tags":(178,576602158,449560420,8525),"crunchbase_tag":(),"tc_stories_tax":(),"tc_event":(),"jetpack_featured_media_url":"https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-78807193.jpg","jetpack_publicize_connections":(),"shortlink":"https://tcrn.ch/32xSWiq","rapidData":{"pt":"","pct":""},"featured":true,"subtitle":"A review of Charles Marohn's Strong Towns","fundingRound":false,"seoTitle":"","seoDescription":"","premiumContent":false,"premiumCutoffPercent":1,"tc_cb_mapping":(),"associatedEvent":null,"event":null,"authors":(1719192),"hideFeaturedImage":false,"_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/posts/1910246"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/posts"}),"about":({"href":"https://techcrunch.com/wp-json/wp/v2/types/post"}),"replies":({"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/comments?post=1910246"}),"version-history":({"count":1,"href":"https://techcrunch.com/wp-json/wp/v2/posts/1910246/revisions"}),"predecessor-version":({"id":1910247,"href":"https://techcrunch.com/wp-json/wp/v2/posts/1910246/revisions/1910247"}),"authors":({"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/guest-authors/danny-crichton-2"}),"https://techcrunch.com/edit":({"href":"https://techcrunch.com/wp-admin/post.php?post=1910246&action=edit"}),"author":({"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/15408904"}),"wp:featuredmedia":({"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/media/1910248"}),"wp:attachment":({"href":"https://techcrunch.com/wp-json/wp/v2/media?parent=1910246"}),"wp:term":({"taxonomy":"category","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/categories?post=1910246"},{"taxonomy":"post_tag","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tags?post=1910246"},{"taxonomy":"_tc_cb_tag_taxonomy","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=1910246"},{"taxonomy":"tc_stories_tax","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=1910246"},{"taxonomy":"tc_event","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tc_event?post=1910246"}),"curies":({"name":"wp","href":"https://api.w.org/{rel}","templated":true})},"_embedded":{"authors":({"id":1719192,"name":"Danny Crichton","link":"https://techcrunch.com/author/danny-crichton-2/","description":"Danny Crichton is an investor at CRV and a former contributing writer at TechCrunch. ","slug":"danny-crichton-2","links":{"homepage":"https://www.dannycrichton.com","facebook":"http://www.facebook.com/dancric","twitter":"http://twitter.com/dannycrichton","linkedin":"http://www.linkedin.com/in/dannycrichton","crunchbase":"https://www.crunchbase.com/person/danny-crichton"},"position":"Contributor","cbDescription":"
Danny is Executive Editor of TechCrunch Extra Crunch, where he covers technology and power. Previously, he was a foreign correspondent at TechCrunch based in Seoul, South Korea as well as a venture capitalist with General Catalyst in Palo Alto and Charles River Ventures in Boston and New York. He was awarded a Fulbright research scholarship to South Korea, where he researched the development of Koreau2019s startup ecosystem. He is a PhD dropout from Harvard where he studied public policy and an honors graduate of Stanford, where he studied mathematical and computational sciences. Danny is based in Brooklyn.
nn
His ethics statement is located at https://www.dannycrichton.com/ethics/
Danny is Executive Editor of TechCrunch Extra Crunch, where he covers technology and power. Previously, he was a foreign correspondent at TechCrunch based in Seoul, South Korea as well as a venture capitalist with General Catalyst in Palo Alto and Charles River Ventures in Boston and New York. He was awarded a Fulbright research scholarship to South Korea, where he researched the development of Koreau2019s startup ecosystem. He is a PhD dropout from Harvard where he studied public policy and an honors graduate of Stanford, where he studied mathematical and computational sciences. Danny is based in Brooklyn.
nn
His ethics statement is located at https://www.dannycrichton.com/ethics/
Esta página web utiliza cookies para mejorar tu experiencia. Asumimos que te parece bien, pero no ser así puedes rechazarlo. AcceptRead More
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.